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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


Keeping your New Year's Resolutions

Keeping  your New Year's Resolutions

A new year's resolution list is relatively easy to make, but fulfilling everything on the list proves to be the most challenging. If you want to break from the cycle of failing your resolutions every year, you should know how to fire up your motivation and never give up when faced with obstacles. This sounds easier said than done.

We all have different goals from stabilizing our personal growth and adopting healthier habits to focusing on our happiness. Whatever you plan to achieve this year is doable if you believe in yourself. But that alone is often not enough to follow through with what we have written on our list.

Success's Secret Weapon

Success's Secret Weapon

All man’s miseries derive from not being able to sit quietly in a room alone,” according to brilliant mathematician and scientist Blaise Pascal.

As a child prodigy who showed innate genius in 17th-century mathematics, Pascal was allowed by his father to sit as a silent on-looker in the presence of the great mathematicians of the time. This so inspired him that he went on, at the tender age of 16, to develop his famous 'Pascal's theorem', earning recognition from the famed mathematician Descartes.

So, what's the point? The point is you.

Healthy Resolutions

Healthy Resolutions

With the start of every New Year, we all hope there's a healthy new us just around the corner. Instead of finding the same old us two or three months from now, here are a few things we can do differently this year:

Planning and Strategizing

What's your business plan?

In 1845, a British expedition commanded by Sir John Franklin boldly set out in search of the Northwest Passage, a fabled sea route around the top of North America. The expedition was plagued by logistical problems from the very start.

The crew had little experience with the arctic. Other than Franklin, few among the officers were arctic veterans. Disregarding the advice of the native Inuit, crewmen were outfitted in uniforms far better suited to winters in Southern England. 

In May, the expedition set sail from England never to return. Studies over the years have concluded that hypothermia, starvation and lead poisoning, along with inadequate clothing and supplies, lead to its demise.

While few of us have our hearts set on being arctic explorers, the fate of the Franklin Expedition serves of a poignant example of the importance of proper planning. It has been said that if you don’t know how to get there, it doesn’t matter what road you take.

6 Ways to Give the Best Customer Service

6 Ways to Give the Best Customer Service

Do you know the secret of the most successful businesses? Impeccable customer service. It is a strong driving force in bringing in more customers and securing the long-term success of your business.

What defines the best customer service?

Excellent customer service is more than just meeting their expectations but going beyond to ensure they have the best experience with your business. It is a quality and timely assistance following the best practices, such as the ones we will discuss below:


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Alfred's Marketing Wisdom

Alfred's Marketing Wisdom

Wait… STOP! Before you put fingers to keyboard to write an email, design a webpage, send a postcard, or pick up your phone to make a sales call, you should know a few critical things.

You should know why you’re doing what you’re doing, and where it fits in your overall marketing plan.

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The Joy of Christmas

The Joy of Christmas

"Maybe Christmas," he thought, "doesn't come from a store. Maybe Christmas ...perhaps ... means a little bit more!"

~ Dr. Seuss (from How the Grinch Stole Christmas)

The holidays are bright and beautiful. There’s nothing quite like going out on a chilly night to see the lights glistening against a backdrop of new fallen snow. You have tinsel sparkling and carolers singing. You might catch the aforementioned Dr. Seuss Christmas special on TV or maybe go old school with the classic It’s a Wonderful Life. There’s the anticipation of the big day, and of course, there’s the wonderful smorgasbord of holiday goodies to munch on, made even more special by the fact that you only get to enjoy them for a short time.

5 Ways to Survive the Stress of the Holidays

Your goal during the holidays should be to enjoy yourself and your loved ones, but that's practically impossible to do if you're feeling too much stress. Here are some things you can do to prevent that anxiety from spoiling your good times:

1. Pay attention to your health.
Too many projects and activities can stress anyone out, but don't let them keep you from taking care of yourself. Make sure you're getting plenty of sleep, eating properly, and exercising. Combat winter's dry air by taking steamy showers. Dress warmly and appropriately during cold weather. There's nothing like getting sick to take all the fun out of the holiday season.