Spelling Counts in Copywriting

Spelling Counts in Copywriting

Good copy is written for a specific audience—meaning, in a way that is relatable to those you are trying to attract. Often, this means writing in a colloquial manner, or in a way that reflects how your audience speaks, rather than adhering to formal English rules. But remember: Casual is not a synonym for incorrect. While it’s important to connect with your audience, it is essential to do so in a way that does not take a hit to your credibility.

Creative Marketing Approaches: Using Unusual Holidays

Creative Marketing Approaches: Using Unusual Holidays

Holidays are tailor-made for great marketing. A lot of the work is already done. Every holiday already has its own history, theme, tone and often color scheme. Valentine’s Day is about romance, and its color is deep red. Halloween is about scary things, and its colors are orange and black. Red and green together practically scream Christmas. The list goes on. 

It all sounds great, but what do you do if there isn’t a handy holiday that coincides with your upcoming marketing campaign? Not to worry. There are plenty of holidays. You just have to find them.

Creative Marketing Approaches: Using Humor

Creative Marketing Approaches: Using Humor

If you’re a football fan, you watch the Super Bowl for the game. Everyone else watches for the commercials. The ads are expensive. For this year’s game, a thirty-second spot could cost as much as $10 million. Do these high-dollar advertisers get a good return on their investment? It depends on who you ask. Like ads everywhere else, there are some Super Bowl commercials that blandly blend into the woodwork and others that are talked about for years. One of the best ways these little bits of marketing legerdemain can stand out is through the use of humor. Whether it’s Bud Light’s Bud Knight, singing frogs or a colorful Pepsi extravaganza, it’s the funny ones that everyone remembers.

5 Things to Know About Writing a Nurture Email

5 Things to Know About Writing a Nurture Email

study conducted last spring showed that 40-70 percent of qualified leads are not ready to make a purchase. So, what is the best way to keep those leads engaged until they are ready to buy? An email nurture campaign!

Nurture emails are valuable tools that you can utilize to encourage leads to move down your sales funnel towards making a purchase. The goal of a nurture email is to educate leads on the value of your company and the products or services that you sell. 

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Benjamin and Stephen (and me) on Creating a Culture of World-Class Customer Service

Benjamin and Stephen (and me) on Creating a Culture of World-Class Customer Service

Recently I called the billing office of my healthcare provider about a bill I should not have received. They quickly tossed me to the Billing Investigation department where the woman I spoke with was condescending and repeatedly insisted it was all my fault

The fact that the charges had been coded incorrectly (by their office) was somehow my fault because I didn’t call my insurance company prior to my routine doctor’s visit to verify coverage. Really??

Don’t Pass Up These Roots!

Don’t Pass Up These Roots!

If you’re trying to eat healthy, you know that you need to eat more vegetables— but what kind? They’re not all created equal, after all. For some variety in your diet, why not try root vegetables? No, we don’t mean tree roots. Root vegetables include such family staples as carrots, potatoes, yams, and beets, but it doesn’t stop there. There’s a whole cornucopia of flavors grown beneath the ground:

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