Understanding the Law: SMS

Understanding the Law: SMS

Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

 

Texts have become an indispensable part of our daily life. Why call the love of your life at work when all you want them to do is pick up a gallon of milk on their way home? Texts are quick and easy, and often a perfect way to communicate short, simple message to each other during our busy lives. They’re less obnoxious than a traditional advertisement and far less obtrusive than a phone call. What could be better for a marketing campaign, right?

Series: Understanding the law: CAN-SPAM

Series: Understanding the law: CAN-SPAM

Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

You’ve got a killer product and a great team to support that product. It doesn’t do you any good to keep it to yourself. Everyone will love what you have to offer. You just need to get the word out, and after doing some marketing research you’ve decided an aggressive email campaign seems tailor-made for what you want to accomplish.

Family Fitness Ideas for Summer

Family Fitness Ideas for Summer

Think going outside to play is just for kids? Think again. It’s warm and sunny and the summer is full of great possibilities. Here are some fitness ideas the whole family can get into:

 

Spend some time at a national park or forest. You can hike, swim, mountain bike— the choices are endless. The family that plays together stays together, so they say. So why not take a family class? Most locations offer tons of classes to choose from, whether it be karate or swimming, skating or boating. NOTE: Before visiting a park, please check the park website to determine its operating status.

Making Yourself and Your Business Easy to Find

Making Yourself and Your Business Easy to Find

Have you ever searched for a company, only to find an incomplete Google listing? It’s extremely frustrating when you are seeking the services of a business, but it’s nearly impossible to track down the contact information for said business.

Don’t be that business.

The first step in becoming a successful entrepreneur is making it easy for customers to find you, and in the 21st century, that’s done online.

Coronavirus or Not, Your Marketing Basics Still Work

Coronavirus or Not, Your Marketing Basics Still Work

After losing the final major battle of the Revolutionary War, surrendering British soldiers played a tune called ‘The World Turned Upside Down.’ Their world did seem to have taken a crazy turn. A group of ragtag rebels had defeated the world’s foremost military power. With all the changes we’ve experienced in the last few months, it’s not surprising that more than a few small business owners may be feeling like those beleaguered soldiers. That isn’t the case. While some things may very well be different, it doesn’t mean that marketing rules don’t still work. 

What to Do if You Must be Near Your Customers

What to Do if You Must be Near Your Customers

There’s a printed mask available to the general public that says: “if you can read this, then you’re too close.” Even in these turbulent times, the quip is worth a smile. According to many health experts, social distancing (i.e. staying more than six feet from someone) is one of the best ways to prevent the spread of the coronavirus. However, we know it’s not always possible. Sooner or later we’re going to have to squeeze by someone in a crowded shopping aisle, stand uncomfortably close to them in a subway or perhaps reluctantly share a cab on our way to a can’t-miss meeting. While these interactions may potentially put us at risk if we’re not careful, they are by nature transitory. The cab ride is brief, the trip on the subway is but a small fraction of our day and it only takes a few seconds to slip by someone in a store. But what do you do if your entire livelihood depends on close interaction with your customers? Telecommuting may work for an account manager, but it doesn’t help if you’re a hair stylist. Working closely with your customers doesn’t mean you have to throw caution to the wind, however.

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