Skip to main content

Articles in Category: Business Strategy

Would you rather be a pirate or a farmer?

Would you rather be a pirate or a farmer?

Think about it, would you rather be a pirate or a farmer? Make your choice and then see if you would change it after reading this article. Choice made? OK, let's go.

Pirate

Being a pirate is a risky, but exciting business with great potential rewards each time you pillage and plunder. You and your crew sail out of your secret cove, board an unsuspecting ship, take all their treasure, and head back to your secret cove far richer than when you left.

Is it Time to Refresh Your Website?

Is it Time to Refresh Your Website?

It’s just a website…I don’t need to spend money on it, right?

WRONG!

It’s 2021 and your website is the number one way for you to establish credibility as a business. Additionally, it is an essential piece of your online presence and marketing strategy. 

Okay, but if I already have a website, I’m good. I can just let it be, right?

Sorry, wrong again.

Refreshing your website is ALWAYS a good idea. Here’s why:

Foiling Spammers - Best Email Practices

Foiling Spammers - Best Email Practices

How many times have you complained to someone that you did not receive the email they claim to have sent, only to discover it arrived in your junk mail folder? Or you have repeatedly requested information from someone, and they finally respond that their email filter thought it was spam? And how often have you opened your email only to find that same dreaded spam?

These situations can cause more problems than just being aggravating. They waste time and cause miscommunications and hard feelings. In short, they cause you to lose time and money. These are not things you want customers and clients to associate with you and your business.

Here are some things you may want to consider:

The Relief of Hosting Your Website Securely

The Relief of Hosting Your Website Securely

The COVID-19 pandemic has caused an extraordinary amount of upheaval in our lives. There have been layoffs and closures, shortages in supplies, and in many cases a disruption of the entire supply chain. That much uncertainty brings with it the unpleasant knowledge that your company can be a very fragile thing. One area that may have found your business, or another small business you know of, is cybercrime. Cybercrime has been shown to be up 600% due to the pandemic.

We’ve all heard about the big companies being hacked—it’s the little guys that don’t get the headlines. Zacaw recognizes that, as a small-to-medium-sized business, you need exactly what the big guys need. That's why we partnered with Netsonic, a veteran-owned, fully cloud-based company for security and reliability, to provide secure managed hosting services for the small business.

Depositphotos

logo feedbolt

Royalty-free Stock Photos, Vector Images, and Videos

In a library of 176 million files, you'll always find what you need. Discover a stock photography website with high-quality, Royalty-free stock images, high-definition footage, and thematic collections for all your creative projects. We're trusted by leading international companies that turn to our library for visuals.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Apps for Learning Better Communication Skills

Apps for Learning Better Communication Skills

Communication skills are essential for being successful in your personal and professional life; and luckily for us, there are several apps and browser extensions now available to help us learn better communication skills.

Apps for Public Speaking

It is believed that up to 75 percent of the population has some varying degree of fear speaking in public. However, there are now several apps on the market to help us improve our public speaking skills and build confidence, including:

Learning How to Listen

Learning How to Listen

As a business owner, you’re probably used to taking charge and being a leader day after day. But sometimes, part of being a great leader is knowing when to stop and listen.

Your customers come to you because you are an expert in your field, and they have a problem that they believe you can solve. When you take the time to stop and really listen, you can build stronger relationships with your clients, build their trust in you and your company, and learn more about what they are struggling with so that you can position your company to become the best solution on the market.

FuseDesk



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Infusionsoft by Keap

IFSbyKeap

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Infusionsoft revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Infusionsoft replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Secure Managed Website Hosting

 Zacaw Website Hosting

logozei 2012 landscape2

Secure Managed 
Website Hosting 

Multiple layers of hacker protection including anti-sniffing, anti-spoofing firewall and intrusion detection protect your company’s valuable data and reputation. Look no further for an extremely secure and highly scalable hosting platform backed by our personal support.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

The Value of Old-Fashioned, Real-Time Note-taking

The Value of Old-Fashioned, Real-Time Note-taking

Nope, you’re not in school anymore. But note-taking is still an extremely valuable skill to practice on a regular basis!

Well-known avid note-takers include Thomas Edison, Bill Gates, George Lucas, Tim Ferriss, Mark Twain, Ernest Hemingway, Pablo Picasso, J.K. Rowling, Bruce Springsteen, Sheryl Sandberg, and Aaron Sorkin. So, if you aspire to be like any of the names listed above (or just more successful in your chosen career), it’s time to sharpen those skills!