Making Yourself and Your Business Easy to Find

Making Yourself and Your Business Easy to Find

Have you ever searched for a company, only to find an incomplete Google listing? It’s extremely frustrating when you are seeking the services of a business, but it’s nearly impossible to track down the contact information for said business.

Don’t be that business.

The first step in becoming a successful entrepreneur is making it easy for customers to find you, and in the 21st century, that’s done online.

Coronavirus or Not, Your Marketing Basics Still Work

Coronavirus or Not, Your Marketing Basics Still Work

After losing the final major battle of the Revolutionary War, surrendering British soldiers played a tune called ‘The World Turned Upside Down.’ Their world did seem to have taken a crazy turn. A group of ragtag rebels had defeated the world’s foremost military power. With all the changes we’ve experienced in the last few months, it’s not surprising that more than a few small business owners may be feeling like those beleaguered soldiers. That isn’t the case. While some things may very well be different, it doesn’t mean that marketing rules don’t still work. 

What to Do if You Must be Near Your Customers

What to Do if You Must be Near Your Customers

There’s a printed mask available to the general public that says: “if you can read this, then you’re too close.” Even in these turbulent times, the quip is worth a smile. According to many health experts, social distancing (i.e. staying more than six feet from someone) is one of the best ways to prevent the spread of the coronavirus. However, we know it’s not always possible. Sooner or later we’re going to have to squeeze by someone in a crowded shopping aisle, stand uncomfortably close to them in a subway or perhaps reluctantly share a cab on our way to a can’t-miss meeting. While these interactions may potentially put us at risk if we’re not careful, they are by nature transitory. The cab ride is brief, the trip on the subway is but a small fraction of our day and it only takes a few seconds to slip by someone in a store. But what do you do if your entire livelihood depends on close interaction with your customers? Telecommuting may work for an account manager, but it doesn’t help if you’re a hair stylist. Working closely with your customers doesn’t mean you have to throw caution to the wind, however.

Deliver what you promise

Deliver what you promise

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Delivering in the COVID-era

Curbside pickup is a learning curve and a lesson in patience. 

I recently visited a charming New England town where I’ve enjoyed dozens of vacations. It’s a popular oceanside area surrounded by quiet little neighborhoods whose streets dead-end at the beach. 

The locals and vacationers alike frequent several small popular local restaurants, and I was eager to sample a couple of my favorites again.

The Best Antioxidant Foods and Why You Need Them

The Best Antioxidant Foods and Why You Need Them

If you've been reading any articles about improving your health, you've no doubt come across the topic of antioxidants and how they prevent free radical damage to your body. If you're unfamiliar with what free radicals are, there is a well-written explanation in this article. Basically free radicals cause damage to your cells by “stealing” from other healthy cells. Your immune system sometimes creates and uses free radicals to neutralize viruses and bacteria, but they can also cause damage to your cells, leading to serious health conditions such as cancer and heart disease.

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