Articles in Category: Business Strategy

Gearing Up for the Holidays: How Will Your Customers Shop?

Gearing Up for the Holidays: How Will Your Customers Shop?

It’s no secret that people have changed the way they shop over the years. A century ago Sears & Roebuck dominated the industry with their innovative mail order catalog system. In the middle of last century, the downtown department store reigned supreme. By the 1980’s, malls were all the rage. Now paper catalogs are quaint, the department store is a distant memory, and malls are decayed shadows of their former glory. If you are a small business today, you’re likely operating out of a store front in a strip mall or have given up on brick and mortar entirely. These days online is where the action is, and the Covid-19 pandemic has only accelerated a growing trend. 

Dom's 5 Hottest Picks for Infusionsoft Apps

Dom's 5 Hottest Picks for Infusionsoft Apps

Keap and Infusionsoft by Keap are extremely powerful marketing platforms that do so much well, but every once in a while you need a little help from your friends. 

By friends, I mean 3rd party products that add even more functionality to the Keap platforms. Think of it like turning Keap into the Hulk….they are green after all!

There are many great products out there and I had a really hard time narrowing it down to just 5, but if I didn’t this article would be 20 pages long!

Gearing Up for the Holidays: What’s Your Business Doing This Year?

Gearing Up for the Holidays: What’s Your Business Doing This Year?

It’s been a long hot summer, but fall is finally approaching. And with the turning of the autumn leaves come the holidays, a steady string of special days stretching from Halloween all the way up to New Years’ Day. Each one is a unique marketing opportunity just waiting for you to find a way to creatively use it to ramp up your sales, establish your presence in the market or maybe carve out a new one. Are you ready to take advantage of this marketing cornucopia you’re about to receive? In the first of our series on Gearing Up for the Holidays, we’ll take a look at what you’ll need to boost your marketing this fall.

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What’s Next? What Will The New School Year Look Like?

What’s Next? What Will The New School Year Look Like?

The beginning of a new school year used to be a pretty predictable ritual. Some parents would be sad to see their kids go, while for other parents, it was the most wonderful time of the year. There would be the usual back-to-school sales. Even places that didn’t sell school supplies or clothing would join in the fun. As a parent you would check out your kid(s) school, get to know their new teachers and work to get the kiddos back into the school routine. It was pretty much the same every year.

Until now.

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