Mother's Day spending is experiencing remarkable growth! In fact, expenditures in the U.S. skyrocketed to $35.7 billion in 2023, an impressive $4 billion more than in 2022. This stunning increase underscores the need for innovative and captivating marketing strategies to capture consumers' attention and drive sales.
To tap into this growing trend, creating a dynamic Mother's Day campaign that connects with shoppers emotionally and boosts revenue is essential. Let’s make this celebration unforgettable for moms everywhere!
on Tuesday, 06 May 2025.
Posted in Business Strategy, Insights

JoomFuse has changed the rules of membership management. . . forever.
JoomFuse integrates your Joomla! website with Keap to manage content access and membership status, hands-free for you!
Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Keap with the power of Joomla. You control who gets access to what content... and when.
JoomFuse manages access and action triggers for you, driven by Keap tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Tuesday, 06 May 2025.
Posted in Business Resources, Business Strategy, Insights
April 22 is Earth Day, a global celebration of our planet and its natural resources. It reminds us to take action in preserving these resources for future generations. Regardless of whether you disconnect appliances, ride your bike to your workplace, cultivate a tree, or improve your recycling practices, each little effort makes a difference.
Earth Day is an opportunity to inspire a lifelong commitment to protecting the environment. As you celebrate, consider exploring some interesting Earth Day facts.
on Tuesday, 22 April 2025.
Posted in Insights, Life & Lifestyle


Text Messaging for KEAP
Transform your Sales and Marketing Strategy with FixYourFunnel Messaging
Increase Customer Engagement and Drive Growth with FixYourFunnel's Messaging and Automation Tools Designed for Keap Businesses like yours!
Our B2B text message marketing platform allows you to send personalized 1 to 1 or bulk SMS messages to your target audience. With reporting and analytics, you can track the success of your campaigns and optimize for better results. Use our mobile app to respond to Keap contacts from anywhere.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Tuesday, 08 April 2025.
Posted in Business Resources, Insights, Marketing Tips
"Don’t worry, be happy."
While this advice sounds wonderful and uplifting, it’s not always easy to put into practice.
We all experience moments when the world feels heavy, and choosing joy seems impossible. Life has a way of throwing unexpected curveballs that knock us off balance, leaving us uncertain about where to turn. It can feel like everything is spiraling out of control, and in those moments, joy seems distant—like an abstract idea that doesn’t align with the reality of our struggles. You are not alone in feeling this way.
on Tuesday, 25 March 2025.
Posted in Insights, Life & Lifestyle
Not enough hours in your day? Too many demands on your time?
Entrepreneurship is often painted as an exciting journey of passion and purpose. Yet, behind the scenes, many business owners find themselves trapped in a cycle of long hours, constant decision-making, and the pressure to keep everything running smoothly. Over time, this relentless pace can lead to burnout, stress, and even a loss of the very passion that started it all.
If that sounds familiar, you’ve probably already heard it all.
Written by Dom Cassone
on Friday, 21 March 2025.
Posted in Business Resources, Business Strategy, Insights
The Simplest System EVER to Help You Reclaim Your Time and Stay on Target For Business Success
Running a small business often feels like a balancing act—juggling clients, operations, finances, and growth while trying to maintain some semblance of personal time. Many business owners operate in a constant state of stress, believing that success requires endless hustle. But what if there was a truly meaningful (and scientifically proven) way to work smarter, not harder?
Written by Dom Cassone
on Friday, 07 March 2025.
Posted in Business Strategy, Insights, Zacaw News
When setting fitness goals for the new year, we must approach them with care and consideration. It’s all too easy to get swept up in the excitement of a fresh start and set overly ambitious or unrealistic targets. Without a clear plan or achievable milestones, lofty resolutions can quickly lead to frustration or burnout.
A great way to create achievable fitness plans for the New Year is to use the SMART framework: Specific, Measurable, Attainable, Relevant, and Time-bound. This method turns vague intentions into clear goals and provides a practical roadmap for success.
on Tuesday, 25 February 2025.
Posted in Insights, Life & Lifestyle