Articles in Category: Business Strategy

Planning and Strategizing

Planning and Strategizing

What's your business plan?

In 1845, a British expedition commanded by Sir John Franklin boldly set out in search of the Northwest Passage, a fabled sea route around the top of North America. The expedition was plagued by logistical problems from the very start.

The crew had little experience with the arctic. Other than Franklin, few among the officers were arctic veterans. Disregarding the advice of the native Inuit, crewmen were outfitted in uniforms far better suited to winters in Southern England. 

In May, the expedition set sail from England never to return. Studies over the years have concluded that hypothermia, starvation and lead poisoning, along with inadequate clothing and supplies, lead to its demise.

While few of us have our hearts set on being arctic explorers, the fate of the Franklin Expedition serves of a poignant example of the importance of proper planning. It has been said that if you don’t know how to get there, it doesn’t matter what road you take.



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Does ur time manage u?

Does ur time manage u?

Are you as crazy busy, day in, day out, as we are? Work, spending time with family, getting the yard ready for winter, hobbies, exercise, household chores, travel… shouldn’t there be more than 24 hours in a day?? Focus, organization, and productivity have a huge impact on our lives and even our peace of mind. Take a look at these 8 amazing apps and tools.

5 Steps to Writing an E-Book for Your Business

5 Steps to Writing an E-Book for Your Business

Keeping your customers engaged is a priority, one you may spend an inordinate time obsessing over. Sometimes it’s hard to know if you’re on the right track when no one seems to be commenting on your blogs, subscribing to your video channel or signing up to get newsletters. 

Enter the e-book.

You may have seen an offer at one time or another on a website: “Order our free e-book now! Enter email address to receive free download!” Look how much those two sentences accomplish—something free! Exclamation marks make you feel like you should do it NOW! And they’ve instantly gotten your permission to sign you up for their catalog or newsletter. 

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