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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Are You Delegating Enough?

Are You Delegating Enough?

"No person will make a great business who wants to do it all himself or get all the credit."

        ~ Andrew Carnegie 

As an entrepreneur, you wear many hats. In the span of a typical day, you may be a designer, an artist, a fabricator, a project manager, and a salesperson. That’s just Monday. Who knows what the rest of the week might bring. It can be easy to get overwhelmed, leading to disillusionment and burnout.

National Parks and Beaches

National Parks and Beaches

An exciting summer vacation doesn’t have to cost an arm and a leg. The United States of America maintains hundreds of national park and beach sites just for you! Visit the National Park Service website to find locations near to your home or far, far away. Many national parks offer admission for free or for a low price. Read on for some cool things you can do at national recreation sites.

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Once Hub

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Getting Ready For Q3: What Are Your Goals?

Getting Ready For Q3: What Are Your Goals?

When Walt Disney set out to create Disneyland, his goal was simple. All he wanted was to make a magical place where families’ dreams would come true. It didn’t happen overnight, of course. It took a year and a day of construction and over $17 million just to get it opened. 

Can you imagine tackling that “simple” task? Disney might have been a visionary, but even he knew that goal was huge. When we make our business goals broad and overreaching, we can easily become overwhelmed. That’s why we need to break them down into quarterly goals that are far more achievable. This is where SMART goals come in. To be most effective, your goals need to be Specific, Measurable, Attainable, Relevant, and Time-bound. Among other things, being ‘Smart’ about your goals helps keep you on track and gives you a way to measure your progress

Summer Bicycle Safety

Summer Bicycle Safety

It’s summertime and kids can’t wait to get out on their bikes on any sunny day. Depending on where you live, your children might already be out, buzzing around the neighborhood. 

Bicycling accidents are too frequent and nothing to mess around with. Here are some safety tips for you and your kids to think about:

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Work-Life Balance Is Healthier For You and Your Business

Work-Life Balance Is Healthier For You and Your Business

Wouldn’t it be wonderful if you could leave work at the office? Imagine getting home, kicking your shoes off and never giving work another thought until clocking in the next day? For many self-employed persons, it’s almost impossible to separate work life from home life, and yet that’s one of the reasons so many people decide to go to work for themselves. 

Is it possible to obtain that perfect work-life balance? 

How active are you?

How active are you?

Getting active is a key part of a healthy lifestyle. By starting young, you can build a fun and healthy habit for a lifetime. Teens and young adults can find ways to live healthy and happy through sports activities in high school and beyond.

Parents (and grandparents) -- please feel free to share this with the middle- and high- school students in your family and circle of friends. Playing athletics in a healthy and smart way will help them gain skills that last a lifetime.

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Are You Reaching Your Customers Where They Are?

Are You Reaching Your Customers Where They Are?

“Location, location, location!”

        ~ attributed to Harold Samuel

No one is 100 percent certain that Samuel, an early twentieth–century real estate mogul, actually said these words, but they hold true nonetheless. If you’re going to be successful in business, you need to be where your customers are. In the old days that meant putting up a store in a convenient spot and making sure your signage led would-be buyers right to your door. You might think the digital age has changed things, but it really hasn’t. Now the best real estate is made up of electronic ones and zeroes.

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Even in the Summer Your Prospective Customers Still Need What You Sell

Even in the Summer Your Prospective Customers Still Need What You Sell

Many businesses experience a slump between Memorial Day and Labor Day. Summer can be a slow time, and some may not see a sales rebound until Black Friday. In many cases, there are explanations: customers are on vacation, parents are busy with their kids’ activities, and so on. Sometimes that’s just the nature of your industry.

This doesn’t mean you should lock your doors for the summer. You may just need to rethink how and what you are communicating to your customers. The following steps can help you change your approach during rough times.

Summer Family Fun

Summer Family Fun

Summertime is a great time to be active with your family, but we can easily get bored with the same activities over and over again. Make this summer even more fun by trying some exciting new adventures.

Reach new heights by learning to rock climb. Interesting landscapes across the country challenge climbers to develop their skills and their strength. Experienced guides keep you safe and teach the correct methods. If you can’t stand the heat, look for an indoor climbing gym. There you can tackle climbing walls from beginner to expert without setting foot outdoors.