Articles in Category: Insights

Even in the Summer Your Prospective Customers Still Need What You Sell

Even in the Summer Your Prospective Customers Still Need What You Sell

Many businesses experience a slump between Memorial Day and Labor Day. Summer can be a slow time, and some may not see a sales rebound until Black Friday. In many cases, there are explanations: customers are on vacation, parents are busy with their kids’ activities, and so on. Sometimes that’s just the nature of your industry.

This doesn’t mean you should lock your doors for the summer. You may just need to rethink how and what you are communicating to your customers. The following steps can help you change your approach during rough times.

SMS - Keap Integration

Text Messaging for KEAP

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Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.

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Summer Family Fun

Summer Family Fun

Summertime is a great time to be active with your family, but we can easily get bored with the same activities over and over again. Make this summer even more fun by trying some exciting new adventures.

Reach new heights by learning to rock climb. Interesting landscapes across the country challenge climbers to develop their skills and their strength. Experienced guides keep you safe and teach the correct methods. If you can’t stand the heat, look for an indoor climbing gym. There you can tackle climbing walls from beginner to expert without setting foot outdoors.

Work-Life Balance Is Healthier For You and Your Business

Work-Life Balance Is Healthier For You and Your Business

Wouldn’t it be wonderful if you could leave work at the office? Imagine getting home, kicking your shoes off and never giving work another thought until clocking in the next day? For many self-employed persons, it’s almost impossible to separate work life from home life, and yet that’s one of the reasons so many people decide to go to work for themselves. 

Is it possible to obtain that perfect work-life balance? 

Hot dogs and fireworks, on July 2nd??

Hot dogs and fireworks, on July 2nd??

The smell of the grill, the sultry heat of a summer evening, fireworks lighting up the night— the 4th of July means summer is in full swing.

The tradition of celebrating the 4th of July goes back to the very beginning of the United States, though it wasn’t officially marked as a federal holiday until 1870. Back in the early days, red and blue paper was expensive and hard to come by so George Washington and his troops started using decorative greenery to mark the occasion.  

Work Smarter, Not Harder: Leveraging Your Experience and Knowledge

Work Smarter, Not Harder: Leveraging Your Experience and Knowledge

Have you ever noticed how many of our work-related clichés are OLD? “Put your nose to the grindstone, your shoulder to the wheel.” “Early to bed, early to rise, makes a man healthy, wealthy and wise.” Even the relatively new saying, “work smarter, not harder” has been around since the 1930s. It can make you wonder if these old platitudes have anything to do with the modern world today. 

6 Ways to Unplug Your Kids This Summer

6 Ways to Unplug Your Kids This Summer

“It’s a nice day outside.  Why are you in here?”

You must have said it a thousand times, yet your kids are glued to their TV, video games and cell phones. Technology may be a part of modern life, but that doesn’t mean you have to let a perfectly good day go to waste. Here are some fun (and inexpensive) ways to unplug your kids this summer:

A message from Kerry

A message from Kerry

With all the tumult and challenges of the past couple of years, we are so looking forward to peace and quiet over the holiday break and we bet you are too.

We plan to take this opportunity to regroup, breathe deeply and intentionally, and appreciate each moment for what it is. Enjoy and make merry. Go back to the basics of the holiday. Remember what makes us happy. Try to put the sadness in perspective.

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