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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

How to Avoid the Daily Backache

You may be excited about coming in and getting some quality work done in the office, but that doesn’t mean your back is. Sure, you’ll cut through those sales spreadsheets and the monthly expense reports like a hot knife slicing through warm butter, but your back…?

Well, it will have to face the brutal gauntlet of your office chair and the angle of your desk, and that’s just for starters. Needless to say, the day probably won’t be a picnic for your wrists, neck and feet either. Fortunately, with a few simple ergonomic tricks, a productive day in the office doesn’t have to be a painful one.

Keep Up With the Holidays with this Ultimate Social Media Calendar for 2019

As a business owner, you already know the importance of holiday marketing and how it can impact your bottom line. And even better, when it comes to holidays, much of the work is already done for you, since each of the major holidays already has an established mood and color scheme. You can, and absolutely should, use these special days in your marketing campaign.

The Most Important Thing to Know in Marketing

The essential idea behind any business is pretty simple. You’ve got something you think somebody will want and all you have to do is convince them to pay you to get it. That is the focus of most businesses, and over the years various companies have tried just about everything under the sun to convince the public to part ways with its hard-earned money. There have been sales of all sorts, gimmicks, celebrity appearances and multi-million dollar ad campaigns to name just a few. Some of them have been successful, some not.

Does Color Matter in Marketing?

There are all sorts of colors out there. You have basic ones like red, green, and blue. You have fancier ones like cyan, burnt sienna and chartreuse. Do any of them really make a difference in your marketing? The simple answer is yes, color does matter. It affects our mood, our health and our willingness to open up our wallets. In fact, it should be one of the first things you think about when you plan out your marketing campaign.

Weekly Featured Resource - TurboDial

Featured Resource this week - TurboDial

This Personal Communicator brings the Power of Infusionsoft to your Inside Sales Campaigns!

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Weekly Featured Resource - Time Fusion

Featured Resource this week - Time Fusion

Automate Your Appointments

Are you using TimeTrade or Full Slate to give your clients online access for setting appointments with you? If not, you should be!

TimeFusion integrates Infusionsoft with TimeTrade and Full Slate to automate your appointment scheduling!


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The Power of Passion

Passion is a powerful force, an energy born from what excites you. In order to be successful in your business, you must be passionate about the work that you do. If you are not passionate about what you do, you will quickly become burnt out or bored.

Think about it. Do you know any successful people who are not passionate about what they do?

Using Holidays: The Standard and the Unusual

The one thing about holidays is that there are a lot of them. We have them in all seasons and for just about every occasion imaginable. There are spring holidays and fall ones. There are happy, cheerful ones; there are reserved, solemn ones. The one thing all these holidays have in common is that they present a great opportunity for quality marketing.

Weekly Featured Resource - Centerpointe

Featured Resource this week - Centerpointe

Did you know that if your head isn't in the right place, you can sabotage your business and personal success? Centerpointe's premier introductory product, Holosync, gives you ALL the benefits of meditation – in a fraction of the time – and without spending years learning how...

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  • Be happier, more peaceful, more compassionate, more at ease...

 

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Patch the holes in your lead bucket

Patch the holes in your lead bucket

Let me ask you a few questions and I promise to give you the solutions:

  • Is your lead tracking system disorganized (stacks of business cards, scribbled on notebooks, etc.)?
  • Does it take you longer than a day or two to get back to prospects and clients?
  • Have you ever forgotten to follow-up?
  • Have you ever been too busy to follow-up?
  • Have you ever let a hard-earned lead slip through the cracks?

Weekly Featured Resource - iMember360

Featured Resource this week - iMember360

WordPress Membership Plugin for Infusionsoft™

Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.

 

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CRMs: What, Why, How

CRM stands for Customer Relationship Manager, but I bet you knew that. There are many CRMs out there. Some have been around for many years and they vary from the very basic to the very complex. How do you navigate all that and make the right decision?

Read for 15 Minutes Every Day

You probably remember that kid back in school with the weird haircut and the big glasses. You probably also remember they always seemed to have a book in their hand. They were the eggheads or the bookworms, reading everything from Herman Melville’s classic Moby Dick to Stephen Hawking’s A Brief History of Time. When other kids were learning to read they were reading to learn.

Become a Lifelong Learner

“Intellectual growth should commence at birth and cease only at death.”

― Albert Einstein

Are you a lifetime learner? We’re all lifetime learners in a sense, even if the only thing we learn in a given day is to avoid the new pot hole on the left side of our street. We’re always changing our strategies and methods of coping as we adapt to our environment. Being a lifetime learner is more than that however. It’s a commitment to growing into our best selves.

Weekly Featured Resource - Digital Product Delivery

Featured Resource this week - Digital Product Delivery

Digital Publishing for eBooks and Downloads

DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.


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