Contrary to what many may assume, marketing is not purely a creative practice. Successful marketing campaigns rely heavily upon data to realize that favorable outcome; and one of the data points you need to understand is Return on Investment, or ROI.
ROI refers to the amount of money you earn as a result of an investment. Let’s look at an example:
It’s spring break time and that used to mean family trips. Saying good-bye to winter blues by taking a family vacation was a nice plan for spring break. With COVID restrictions still in place, staying closer to home may be part of the plan this year. Ensure the success of your break—whether you’re going to a beach resort, ski mountain, or day trips close to home—by planning a healthy and safe holiday. Check out the CDC’s guidelines for the latest travel recommendations.
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If you’re in business, you know building your business can be anything but simple. What business structure do you choose? When do you hire employees? What’s the best technology platform to get started with? If you’ve been in business for a while, you’re also faced with another question: what if your plans don’t work out the way you’d hoped? Now you’re faced with the prospect of a business rebuild, which sounds even more challenging.
A business rebuild doesn’t have to be as daunting as it sounds. The best way to approach it is to keep it simple. According to many business strategists such as author Brian Tracy, there are four basic questions you should be asking yourself. The framework provided by the answers to these questions will lay out a road map for your successful rebuild.
Food is trendy, and not just because we’ve been dealing with it in some form or another since we were born. No, by trendy we mean that like fashion, some foods are in style and some are ‘oh so last year.’ One of these new trends is gluten-free eating. If you’ve decided that it’s time to kick gluten out of your life, either because of health problems like Celiac disease, or just for your overall health, here are some things to consider:
Creating a budget and staying with it is hard work, so it’s no surprise that an estimated two-thirds of Americans don’t do it. But if you'd like to be more in control of your finances, then it's a necessary evil. Fortunately there are ways you can make budgeting more fun!
We know deep down that what children need most is quality time with their parents. Too often though, we find ourselves overwhelmed at the costs and time involved in the extra-curricular activities we feel our kids must do in order to become well-rounded human beings.
Wouldn’t it be great if there was a cheap way to take them on an amazing adventure that they'll remember all their lives?
A famous candy bar slogan reads “Sometimes you feel like a nut…” Well, they weren’t just talking about your mental state. Nuts can be a tasty part of a healthy diet, but they can be a little tricky to include. Read on for ways to maximize the health benefits of nuts.
Nuts contain good nutrients like healthy fats, protein, fiber, and vitamin E. These substances are great for the health of your heart and your blood. Fat and fiber can help you feel full while eating less food. Vitamin E is also great for your skin and hair.
WARNING: Half Your Marketing Is Wasted. Do You Know Which Half? We Do.
We automatically pull data from your ad networks. We then apply over 10,000 lines of database logic to track sales revenue to specific clicks, ads, audiences, campaigns and emails (we’re the only ones who do this!).
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Remember the days when wearing a mask as you walked into a bank was a bad thing? Now you’re asked to leave if you don’t have one. There’s no doubt that the Coronavirus pandemic has changed a lot of things. If you’re one of those people working from home these days, those changes are readily apparent. You may miss the human interaction, the banter with your coworkers or the sense of camaraderie that just can’t be replicated with a sterile Zoom call. On the other hand, you probably don’t miss those brutal morning commutes. There’s something to be said about spending the day in your living room in your pajamas and still being productive.
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Working from home used to be a theoretical nightmare for some companies, who assumed that their employees would be less reliable and productive, and that their bottom line would suffer. A year after working from home became the norm, we’ve learned that those companies were wrong…well, sort of.
Initial reports from many companies who changed their work-from-home policy due to COVID-19 claimed that this forced experiment was a success. Alan Jope, CEO of The Unilever Group, boasted that his company was enjoying a 41 percent increase in productivity. And according to a Boston Consulting Group survey of workers in the U.S., Germany and India, 75 percent of employees have maintained or improved their productivity.
In 2021, businesses are expected to have a presence on social media if they would like to be seen as credible, trustworthy, and easy to work with. But with so many social media platforms to choose from, it can be challenging to determine which ones you should be spending your time on to attract more business, and which ones you should stay off of. So, we created a breakdown of the top 7 platforms businesses should consider in 2021:
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