The world can be a tough place to make a living, as naturalist Charles Darwin aptly observed. The environment is always changing, and when it does species are faced with two very stark choices: adapt or perish. Of course, the same is true with businesses. A successful business will change with the times to remain relevant, while an unsuccessful one will eventually be consigned to the dustbin of history.
Almost 16 years after its launch, Facebook is still the largest social media network, with 2.32 billion monthly active users. Due to its reach across the globe, the social platform is a marketing powerhouse. However, due to the constant changes made to the Facebook algorithm, organic reach is becoming harder and harder to earn, which is why it is important to consider the other marketing options available, like paid ads.
The good news is, once you get the hang of it, Facebook ads are easy to create and generally inexpensive. In fact, some advertisers who use Facebook ads have seen their cost of new customer acquisition decline by as much as 73 percent.
Hiring a business or marketing coach could be the smartest decision you’ve ever made. A coach can make you work harder and progress faster than you ever would on your own. With all their experience, a business or marketing coach will push you outside your comfort zone where you’ll find yourself moving forward by leaps and bounds instead of baby steps.
Sound good? You’ll need to check your ego and take these 5 critical actions to make the progress you want, progress that you hired the business coach to help you make.
Featured Resource this week -
FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.
FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.
Check out others who we recommend - solid vendors and products that could benefit your business today.
Featured Resource this week -
JoomFuse has changed the rules of membership management. . . forever.
Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!
Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.
Check out others who we recommend - solid vendors and products that could benefit your business today.
Featured Resource this week - DilogR
Video Marketing Engagement Platform
More Engagement. More Leads. More Sales.
You work hard. Let interactive content work for you.
Check out who we recommend - solid vendors and products that could benefit your business today.
Time management is an essential skill for anyone whose goal is to run a successful business. So, we put together a list of time management apps that really work and will help you to become more effective, efficient and happier (because all of your work will be done).
Your business can get pretty complicated, especially once you start to become successful. Your marketing opportunities will multiply, your customer base will multiply and your sales will multiply. In fact, everything will start to multiply. Each new customer needs his or her own special touch. Each new product requires its own unique brand of knowledge and experience to get it from conception to market. It’s a good problem to have, but it can become increasingly difficult to keep track of it all. That’s where a good CRM software suite like Keap’s Infusionsoft can be a life-saver.
Multiple layers of hacker protection including web firewalls and VPN insulate your company’s valuable data and reputation from cybercrime. Look no further for an extremely secure and highly scalable hosting platform that’s backed by our personal support.
Check out others who we recommend - solid vendors and products that could benefit your business today.
The holidays are over, and you may have over-indulged. May have??!!! Who can resist Grandma's apple pie? It's no wonder you may notice a little post-holiday bloating and weight gain.
But we've got you covered with these ideas to get your workout back on track!
With the craziness of the holiday season in full swing, you may not have given much thought to your business model. But now that Christmas and New Years’ are in the rear view mirror it might be time to take another look. In our upcoming series on business models, we’ll examine some basic questions about these valuable tools, including whether it’s time to give them a fresh coat of paint or remodel them entirely.
After a long string of holidays, starting with Labor Day and culminating in New Years’ Eve, 2020 is finally here. You might be forgiven for wondering where all the flying cars and outer space colonies got to. The year 2020 won’t turn out like many prognosticators thought, but it’s still a new year with plenty of wonderful possibilities. While you won’t be preparing to buy that flying car any time soon, there are some other preparations you can make for the coming year.
"As we struggle with shopping lists and invitations, compounded by December's bad weather, it is good to be reminded that there are people in our lives who are worth this aggravation, and people to whom we are worth the same."
~ Donald E. Westlake
Ah, the holiday season. There’s a nip in the air. There are colors everywhere, from the sparkling lights in the windows of picturesque houses to the gaudy inflatable Santa your neighbor insists on putting on his front lawn every year. There is a sense of merriment and goodwill in the air as we spend time with friends and family and do our best to forgive the person who just took the last parking space at the mall.
In the comedy film Multiplicity, construction supervisor Doug Kinney wishes he could be in two places at once since the demands of his job are interfering with his family life. Thanks to Doctor Leeds, a scientist with a handy cloning machine, Kinney is able to make his wishes a reality. Of course, it wouldn’t be much of a comedy if things went according to plan, and Kinney soon finds himself with a lot more of himself than he bargained for.
Kinney isn’t alone in his desire to be everywhere at once. Running a business often stretches us more than we would like, especially when it comes to our marketing. One great way to keep that from happening is with marketing automation software.
Featured Resource this week - InvoiceSync
Automatically Sync Infusionsoft Invoices with QuickBooks Online or Xero
No Complex Settings. No PhD in Rocket Science Needed. Make manual replication of invoices into your accounting system a thing of the past!
Check out others who we recommend - solid vendors and products that could benefit your business today.