Join us at the next Infusionsoft User Group meeting in Westborough, MA! It’s free, it's tomorrow -- Tuesday, July 5, 2016, 9:30 - 11:30 a.m. at Tatnuck Bookseller, 18 Lyman Street, Westborough MA, just 5 minutes west of Rt 495. See you there!
My granddaughter and I love to read a wonderfully illustrated children’s book (more on the book later) about a little boy whose grandfather once sewed him a special blanket. Over time, the beloved blanket grew worn and well-used. The disappointed little boy went to his talented grandfather who cut the blanket down and made the child a new coat.
Time went by and the coat became worn so the little boy took it to his grandfather who cut it down into… well, you get the drift. Eventually the grandfather only had enough cloth left to make a button for the boy.
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
– David Meerman Scott, marketing speaker
As small business owners, we're always looking for cost-effective ways to promote our business. With over 400 million members worldwide, LinkedIn can be a great resource for connecting to current clients and customers, as well as a way to bring in new prospects.
As of April of 2016, there are over 1.65 billion monthly Facebook users, a 15 percent increase over last year.
One in five page views in the United States occurs on Facebook.
At a billion plus, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined.
After a grueling week, you finally have some downtime. How will you spend it? Running errands? Cleaning house? Squeezing in a little extra work? Maybe you’ll do absolutely nothing— recharging the batteries, so to speak. If you have kids, you may notice that neither of those options produces a very enjoyable day off, particularly when they insist on spending some time with you.
Depending on where you live, the summer can be brutal. It’s too hot to really do much of anything and you’re distracted by thoughts of that summer vacation just around the corner. It’s also the perfect time to market your business while your competitors are feeling like one of those melting clocks in a Salvador Dali painting.
So prep ahead and beat the summer slump with some hot summer marketing!
Here’s how...
Featured Resource this week - Digital Product Delivery
Digital Publishing for eBooks and Downloads
DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.
Check out others who we recommend - solid vendors and products that could benefit your business today.
It is important to deliver what your members want, NOT what they need. Hang in there with me and I’ll explain.
Over the course of this series we have discussed why you should have a membership site, how you might structure it, mistakes to avoid and some specific usage scenarios of membership sites. However, if your site is not successful, none of that matters.
Your business is your baby. Just like a newborn, you want your business to grow and thrive. Keeping track of a child's progress is easy—we can watch the child learn to walk and talk, we have to buy larger clothes when the child has outgrown the old ones, and so on.
But a business's growth can be deceiving. It can be bringing in lots of money, but just as easily, have little in the way of cash flow. Your store could be full of customers, but sales could be down. So how can you tell how well your business is doing?
Featured Resource this week - Time Fusion
Automate Your Appointments
Are you using TimeTrade or Full Slate to give your clients online access for setting appointments with you? If not, you should be!
TimeFusion integrates Infusionsoft with TimeTrade and Full Slate to automate your appointment scheduling!
Check out others who we recommend - solid vendors and products that could benefit your business today.
Featured Resource this week - Infusionsoft User Group
Infusionsoft User Group - Meet with small business owners and Infusionsoft users like you to discuss marketing tips, sales advice and discover new ways you can use Infusionsoft. The User Group we facilitate meets monthly in Westborough, Massachusetts - members drive up to 1 1/2 hours to attend. Won't you join us? Click the Logo above to sign up. (If you live too far away to attend, click the link anyway to find out about a User Group in your area.)
What happens at an Infusionsoft User Group?
Check out others who we recommend - solid vendors and products that could benefit your business today.
Why, you may be asking.
There are the obvious reasons - to collect money and to create a community. Ah, but it goes much deeper than that...
Join us at the next Infusionsoft User Group meeting in Westborough, MA! It’s free, it's tomorrow -- Tuesday, June 7, 2016, 9:30 - 11:30 a.m. at Tatnuck Bookseller, 18 Lyman Street, Westborough MA, just 5 minutes west of Rt 495. See you there!
Are you as crazy busy, day in, day out, as we are? Work, spending time with family, getting the yard ready for summer, hobbies, exercise, household chores, travel… shouldn’t there be more than 24 hours in a day?? Focus, organization, and productivity have a huge impact on our lives and even our peace of mind. Take a look at these 8 amazing apps and tools.
Oh, who are the people in your neighborhood?
In your neighborhood?
In your neighborhood?
Say, who are the people in your neighborhood?
The people that you meet each day.
~ Sesame Street
It’s become a bit cliché to say we now live in a global village, but it’s true.