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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Revisiting Your Goals

Since we were children, we’ve been taught about the importance of goals.

We set them, achieve them and work towards them. Sometimes, like the plants in our homes or offices, we conveniently forget about them, or at other times, we lose sight of them in the shuffle of our daily lives. But if our goals are to bear fruit, we need to occasionally remember to turn to towards the light or water them.

The Best Way to Streamline Your Member Management

Integrate Your Site To Your CRM! Managing a membership site can seem like a herculean task, but when you combine it with one of your other tools it can become a breeze.

Beware of Data Skew

Simply put, the more lists that you have that contain the same data, the more likely they are to not match up. This is called data skew.

Weekly Featured Resource - SLS Event Planning

Featured Resource this week -

Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.

We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Weekly Featured Resource - Infusionsoft

Featured Resource this week -

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Infusionsoft revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Infusionsoft replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - FeedBolt

Weekly Featured Resource - FeedBolt

Featured Resource this week -

Automagically Email Your Infusionsoft Contacts When You Update Your Blog or Feed

With FeedBolt, simply enter your blog URL, select an Infusionsoft Tag, and choose your template. FeedBolt takes care of the rest.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Delegating Your Taxing Tasks

“I wish they made days that had more than 24 hours in them so I can get all of this done.” If you find yourself saying this too often, it may be time to delegate some of the responsibility for running your business. Though it’s tempting to want to keep your finger on the pulse of every little detail, it becomes more and more difficult as the business grows. If you haven’t seen the recent movie, The Intern, with Anne Hathaway and Robert DeNiro, check it out as an example.

Trying to be everything to everyone can leave you unfocused. You may end up forgetting deadlines or glossing over details because you have so many other things on your plate. You may even be forced to re-do some of your work, adding another job to your ever-growing list. By assigning less executive-level or more routine tasks to others, you free up more time to use on the core aspects of your business. 

Weekly Featured Resource - SMS Conversations

Featured Resource this week -

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - SMS - Infusionsoft Integration

Featured Resource this week -

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.

Try Automated SMS for Only $1!


Check out others who we recommend - solid vendors and products that could benefit your business today.

Learn What They Knew — Must-Read Marketing Blog Posts

Days have an annoying habit of only having 24 hours in them. Your email is full of important messages, and reading time is in short supply. The bottom line is that if you’re going read a business or marketing blog, it had better be time well spent.  

Not to worry. These are blogs that you won’t mind taking up space in your inbox, including a few about some of the greatest marketing geniuses of all times. And why not lead off with one of those geniuses?

Tax Planning For Next Year

In an iconic Calvin and Hobbs comic strip, Hobbs is reminding 6-year-old Calvin that his leaf project for school will soon be due. “You haven’t even started.”  

“I work better under pressure,” Calvin responds.

“You only work under pressure,” Hobbs grumbles.

When it comes to taxes, many of us can relate to Calvin. The forms, the hassles, the annoying number crunching and obscure rules can make it a nuisance we’d rather not deal with. On top of that, you need to plan for the future as well as deal with the present, which means not only filing this year’s taxes, but gearing up for next year’s as well.

5 Business Books You Should Be Reading

How do you build your business? What are the oncoming trends that you must pay attention to? Will some new philosophy come along to change the way business is done? Each year hundreds of thousands of pages and countless digital gigabytes are devoted to these questions. No matter how dedicated you are, you’ll never have time to read them all. You probably shouldn’t even try. Here are five of the best 2016 has to offer:
 

Being More Productive in 15 Minutes a Day

Your day has 1,440 minutes in it, so what difference will 15 minutes make? At just over 1 percent of those potentially available minutes, it seems like no time at all. For starters, it’s long enough to get something done, and short enough to make sure you can chisel it out of your schedule.

If you’re prepared, you’ll be surprised to find you can get more done in 15 minutes than you can in an entire afternoon.

Balancing Your Time

“You’re my #1 customer,” says workaholic Howard Langston in the 1996 film Jingle All the Way. It may be a phrase that works wells for Langston’s clients, but it’s not what his wife wants to hear when she calls him at the office to ask why he’s not attending the graduation ceremony for his son’s karate class.  Like many of us, Langston is passionate about his work, but even when we’re passionate, we still need balance.

An interesting real-life example of devotion to business and family to the professed exclusion of all else is Carlos Brito, 55-year-old Brazilian CEO of InBev, which took over Anheuser-Busch in 2008. If you are a GKIC member, read about him in the January 2016 No B.S. Newsletter. If not, check out Fortune.com’s interview here.