The world has permanently changed due to the COVID-19 pandemic, leaving many business owners wondering how they will survive. Those who adapt quickly and strategically to our new normal, and reinvent their business models, are more likely to be successful in this endeavor. The following steps will be essential:
It’s no secret that people have changed the way they shop over the years. A century ago Sears & Roebuck dominated the industry with their innovative mail order catalog system. In the middle of last century, the downtown department store reigned supreme. By the 1980’s, malls were all the rage. Now paper catalogs are quaint, the department store is a distant memory, and malls are decayed shadows of their former glory. If you are a small business today, you’re likely operating out of a store front in a strip mall or have given up on brick and mortar entirely. These days online is where the action is, and the Covid-19 pandemic has only accelerated a growing trend.
In today’s global marketplace, businesses need to embrace a culture of continuous learning in order to remain competitive and find success. Business owners and employees alike can benefit from acquiring new skills for many reasons, including:
If you are looking for free online courses for yourself and/or your employees, check out the following sources for free courses in almost anything—literally!
The days grow shorter. The kids (at least some of them) are back to school. The sweltering summer heat gives way to crisp mornings and falling leaves. For many of us, autumn is a beautiful, magical time when the trees are ablaze with various shades of red, gold and yellow.
If you enjoy traveling to view the fall colors, here are four great places to consider:
Depending on where you live you may look outside and notice the leaves just starting to turn. After a long blast of oppressive heat, some cool, crisp air is finally starting to seep in. You might have even felt a nip in the air late at night. That means the holidays are right around the corner, which naturally means holiday shopping. Of course, the holidays are going to be a little different this year. Here are a few things to keep in mind.
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As a business owner, you know that managing your projects efficiently may be the difference between making a profit or ending up in the red. But if project management just isn’t your thing, one of the following free project management apps may be your saving grace.
The beginning of a new school year used to be a pretty predictable ritual. Some parents would be sad to see their kids go, while for other parents, it was the most wonderful time of the year. There would be the usual back-to-school sales. Even places that didn’t sell school supplies or clothing would join in the fun. As a parent you would check out your kid(s) school, get to know their new teachers and work to get the kiddos back into the school routine. It was pretty much the same every year.
Until now.
During the month of March 2020, the number of U.S. workers doing their jobs from home doubled—from 31 percent to 62 percent—due to the onset of the COVID-19 pandemic. As a result, those workers are being bombarded with lists of “must-haves” for their home office.
This may have left you wondering, “Do I really need all that?” So, we decided to put together a list of what you really need and what you don’t.
If you’re like most people you have holiday traditions going back as far as you can remember. Maybe it was the yearly visit from Grandma around Thanksgiving, or everyone going out to the movies on Christmas night. You may have the usual string of holiday get-togethers where you talk to family and friends you haven’t seen much during the year, or a church service you always attend. Our traditions are part of what makes us who we are. They form the memories we keep all our lives. It should come as no surprise that the holidays might be a little different this year. Like it or not, Covid-19 is here to stay for a while.
DEFEND WHAT'S YOURS. ALWAYS BE IN COMPLIANCE.
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Keap and Infusionsoft by Keap are extremely powerful marketing platforms that do so much well, but every once in a while you need a little help from your friends.
By friends, I mean 3rd party products that add even more functionality to the Keap platforms. Think of it like turning Keap into the Hulk….they are green after all!
There are many great products out there and I had a really hard time narrowing it down to just 5, but if I didn’t this article would be 20 pages long!
It’s been a long hot summer, but fall is finally approaching. And with the turning of the autumn leaves come the holidays, a steady string of special days stretching from Halloween all the way up to New Years’ Day. Each one is a unique marketing opportunity just waiting for you to find a way to creatively use it to ramp up your sales, establish your presence in the market or maybe carve out a new one. Are you ready to take advantage of this marketing cornucopia you’re about to receive? In the first of our series on Gearing Up for the Holidays, we’ll take a look at what you’ll need to boost your marketing this fall.
Laughing just feels good. When you laugh really hard, tears may fill your eyes and your stomach may hurt, but it stills feels good. Laughter is fun. Probably some of your best memories are of you and your friends or family laughing together. You always remember a funny movie or a really good joke that made you laugh out loud. Laughter brings joy to your life.
You’ve heard the terms “tactical thinking” and “strategic thinking” thrown around in talks on leadership and business, but what exactly do they mean? What’s the difference? And how can YOU apply them to your business?
Let’s start with tactical thinking…