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Marketing Matters & More Blog
Mental fitness, Marketing, and Making Life Count.


 

A message from Kerry

A message from Kerry

With all the tumult and challenges of the past couple of years, we are so looking forward to peace and quiet over the holiday break and we bet you are too.

We plan to take this opportunity to regroup, breathe deeply and intentionally, and appreciate each moment for what it is. Enjoy and make merry. Go back to the basics of the holiday. Remember what makes us happy. Try to put the sadness in perspective.

Did you know…?

Did you know…?

I was speechless. That doesn’t happen often, but it happened the other day when I was talking with a JoomFuse client.

He told me about how he was excited to launch his new Joomla website…that he had searched and searched until he found a developer who could redesign his old website and keep it in Joomla because he wanted to keep JoomFuse to interface with his Keap app.

Yep, that’s when I was so dumbfounded I didn’t know what to say for a minute.

Would you rather be a pirate or a farmer?

Would you rather be a pirate or a farmer?

Think about it, would you rather be a pirate or a farmer? Make your choice and then see if you would change it after reading this article. Choice made? OK, let's go.

Pirate

Being a pirate is a risky, but exciting business with great potential rewards each time you pillage and plunder. You and your crew sail out of your secret cove, board an unsuspecting ship, take all their treasure, and head back to your secret cove far richer than when you left.

Is it Time to Refresh Your Website?

Is it Time to Refresh Your Website?

It’s just a website…I don’t need to spend money on it, right?

WRONG!

It’s 2021 and your website is the number one way for you to establish credibility as a business. Additionally, it is an essential piece of your online presence and marketing strategy. 

Okay, but if I already have a website, I’m good. I can just let it be, right?

Sorry, wrong again.

Refreshing your website is ALWAYS a good idea. Here’s why:

Foiling Spammers - Best Email Practices

Foiling Spammers - Best Email Practices

How many times have you complained to someone that you did not receive the email they claim to have sent, only to discover it arrived in your junk mail folder? Or you have repeatedly requested information from someone, and they finally respond that their email filter thought it was spam? And how often have you opened your email only to find that same dreaded spam?

These situations can cause more problems than just being aggravating. They waste time and cause miscommunications and hard feelings. In short, they cause you to lose time and money. These are not things you want customers and clients to associate with you and your business.

Here are some things you may want to consider:

The Relief of Hosting Your Website Securely

The Relief of Hosting Your Website Securely

The COVID-19 pandemic has caused an extraordinary amount of upheaval in our lives. There have been layoffs and closures, shortages in supplies, and in many cases a disruption of the entire supply chain. That much uncertainty brings with it the unpleasant knowledge that your company can be a very fragile thing. One area that may have found your business, or another small business you know of, is cybercrime. Cybercrime has been shown to be up 600% due to the pandemic.

We’ve all heard about the big companies being hacked—it’s the little guys that don’t get the headlines. Zacaw recognizes that, as a small-to-medium-sized business, you need exactly what the big guys need. That's why we partnered with Netsonic, a veteran-owned, fully cloud-based company for security and reliability, to provide secure managed hosting services for the small business.

Behind the Scenes of Our Favorite Christmas Classics

Behind the Scenes of Our Favorite Christmas Classics

Have you ever watched a great movie or television show and been so wrapped up in it that you went to the Internet to find out more? Maybe you watched ‘Behind the Scenes’ videos or read about the personal lives of the cast. With that in mind, let’s take a behind the scenes look at some of Hollywood’s greatest holiday stories.

5 Killer Tips to Avoid Holiday Weight Gain

5 Killer Tips to Avoid Holiday Weight Gain

Wouldn't it be wonderful if we could toss extra pounds we've gained over the holidays in the trash along with the Thanksgiving turkey carcass? If only we could take off the weight as easily as we can take down the decorations!

The easiest way to lose weight after the holidays is to avoid putting it on in the first place. “Easy??!!” you ask. “But—but--pumpkin pie! Grandma's fudge! And Mom's wonderful lumpy mashed potatoes!!!” So how can you have your cakes (and pies, and other treats) and eat them too?

Celebrate the Veterans around You

Celebrate the Veterans around You

November 11th is Veterans Day, a day to honor and give thanks to all those who are serving and have served in the US Armed Forces. Are you looking for some ideas on how to ensure the veterans in your community know that we deeply appreciate the sacrifices they have made to keep our country free?

Stand and cheer! Many towns organize parades or other events for Veterans Day. Here is some information you should know:

Walking for Stress Relief

Walking for Stress Relief

Has your day got you tied up in knots? Do you feel a frustrated scream building up inside you to the point you’re ready to burst? Does every little thing in your environment set your teeth on edge? If so, it’s a good indication you might be under a bit of stress.

The good news is that you’re not alone, and there are tons of great ways to help relieve stress. In fact, one of the best ways might also be the easiest. Take a good old-fashioned walk. 

Choosing the Right Shoes for Exercising

Choosing the Right Shoes for Exercising

No matter what fitness program you choose: if your feet aren't happy, you’re not likely to continue exercising for very long. The footwear you choose can also affect more than just your feet. Back problems and joint ailments often stem from inadequate shoes.

It can be overwhelming shopping for athletic shoes—there are countless choices, and it can be quite expensive. Here are some things to consider when you're deciding what to purchase:

Counting Calories or Counting Fat

Counting Calories or Counting Fat

If you’ve ever tried reading the nutrition label on something you’re about to buy, then you know it can be confusing. What is really healthy for you and what isn’t? Should you worry more about calorie count or fat content?

It depends on what your goals are. If pure weight loss is your aim, you’ll want to pay more attention to calorie count. If you’re trying to reduce your cholesterol, then the fat content of your food may be more important.