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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Weekly Featured Resource - SMS Conversations

Featured Resource this week -

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Extend Infusionsoft? Yes!

Extend Infusionsoft? Yes!

I wanted to give you some neat little (or not so little) Infusionsoft tips and thoughts about some complex ideas like using fulfillment lists or looping campaigns, or ???.

But instead I decided to talk about extending Infusionsoft.

Don’t Just Get Leads— Get Excited Customers

There’s a strange human phenomena that has puzzled scientists for years. Why do so many people trust their friends instead of the experts? You’ve probably seen it in action, even with something simple. Maybe you’ve done it yourself. 

Let’s say Jane is trying to decide whether or not to go see a movie. The film is hailed by critics—experts in narrative and dramatic interpretation who’ve spent years honing their craft and have critiqued literally thousands of movies. Yet when making the decision to view the film, Jane asks her friend, Tom, who says the movie is terrible. 

Why Relationships Matter

As you may have noticed, the world is full of people. That means you’re in the people business, regardless of what you do. Anything we do— no matter how obscure and far removed from the public it may seem— ultimately involves people in some fashion or form. Your relationships with these people will go a long way in determining your business success.

Relationships matter in business, now more than ever.

Weekly Featured Resource - Infusionsoft

Featured Resource this week - Infusionsoft

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Infusionsoft revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Infusionsoft replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Don’t Get Stale: Be a Lifelong Learner

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”

― Henry Ford

You’re only as old as you feel, so they say. As Henry Ford knew well, that also applies to your mind. Constantly striving to challenge your brain has many dividends.

Weekly Featured Resource - FeedBolt

Weekly Featured Resource - FeedBolt

Featured Resource this week - logo feedbolt

 

Automagically Email Your Infusionsoft Contacts When You Update Your Blog or Feed

With FeedBolt, simply enter your blog URL, select an Infusionsoft Tag, and choose your template. FeedBolt takes care of the rest.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Are There Holes In Your Marketing Bucket?

Imagine you’re standing at the top of the hill in front of the marketing well. With a final turn of the winch the bucket comes up. You take hold of it and find it full to the brim with great marketing ideas. With your bucket in hand you carefully go back down the hill to where your clients are waiting. 

Halfway down the hill you notice the bucket seems a lot lighter. You glance down and find it already half empty. Looking back to the well you see a trail of marketing ideas splashed over the ground. What happened?  There might be some holes in your marketing bucket.

Who’s Your Avatar and How Do You Find Them?

When you think of your perfect customer, who comes to mind? Is it that steely-eyed executive with the pin-striped suit and the V-8 sports car? Or maybe the friendly neighbor a few houses down who loves her cats and her knitting? It could be the eager college student with her trusty tablet, the cynical stock broker who’s had a run of bad luck or your sister-in-law getting ready to start her first business.

So who is it? Your avatar is your perfect customer, and defining that person is one of the first steps in starting a successful business. You may have begun your business for personal reasons, perhaps carrying on a family tradition or fulfilling a life-long dream, but sooner or later (probably sooner rather than later) you’re going to need to sell something. That’s where the avatar comes in.

Weekly Featured Resource - SMS - Infusionsoft Integration

Featured Resource this week -

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.

Try Automated SMS for Only $1!


Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - SLS Event Planning

Featured Resource this week -

 

Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.

We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

No throwing spaghetti!

No throwing spaghetti!

Building rapport is the single most important thing you can do to sell your products or services, and to sell them at higher prices.

What’s the secret?

It’s not rocket science.

Curing the Desk Chair Blues

If you’re like many entrepreneurs, your desk is probably like a second home to you. Mine sure is!

It’s where you get the bulk of your work done. Whether you’re planning the next quarter’s marketing strategy, researching client information, virtually directing your team or upgrading to the latest software suite, it’s the heart and soul of your operation.

Webinars are easy!

Webinars are easy!

Why do webinars? They are a great way to build a relationship with your target market.

Today there are so many choices to create webinars in so many different formats that it is easier than ever to get your message out.