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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Grammar Anyone?

Should you go there, their or they’re?

Should you insure or ensure something gets included?

Should you advise someone to make sure they’re receiving the best advice? Or is it the other way around?

Getting Away From the Office

You’re staring at those same four walls again. The paint is a sort of light brown color with what you think is a just a hint of pink. You wonder for the thousandth time what that color is called. The same tired spider plant is sitting on the same gray filing cabinet where it’s been since what feels like the beginning of time. When the light hits it in the afternoon, you can swear it seems to perk up. You know this because you’ve spent entirely too much time in the office.

Weekly Featured Resource - XtendIn

Featured Resource this week - XtendIn

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Weekly Featured Resource - Zacaw Website Hosting

Weekly Featured Resource - Zacaw Website Hosting

Featured Resource this week - Zacaw Website Hosting

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Gearing up for Q1

Gearing up for Q1

You glance down the track a final time and head back to your mark. It’s a perfect morning. You can hear the crowd eagerly waiting for the race to begin. You do a brief stretch to make sure your calves and hamstrings haven’t tightened up and then settle in behind your mark. To your left and right, your competitors are crouched beside you. Their eyes are fixed forward, their faces taut with concentration

They’re ready. Are you?

Persistence Can Sometimes Be ‘Your Greatest Gift’

Philip Van Doren Stern’s story The Greatest Gift starts simply enough: “The little town straggling up the hill was bright with colored Christmas lights. But George Pratt did not see them.” The holidays were anything but merry for Pratt. As far as he could tell, the town he lived in seemed to have little use for him, and neither did anyone else. Even the army, desperate for men to fill the ranks during World War II, had rejected him.

The Importance of Writing Down Your Quarterly Marketing Plan

You know your business inside and out, and you have a pretty good idea how to market it.  It’s your baby after all.  You know what the sales should look like and what your customers expect.  You also have a good picture of what the next few months should bring. You know where the marketing challenges are and where the greatest opportunities will come from.

If you haven’t already, now is the time to take all that great knowledge and write it down. There are several important reasons why:

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Featured Resource this week - Missinglettr

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Weekly Featured Resource - Swyft Mobile

Featured Resource this week - Swyft Mobile

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Be sure to tell Swyft we sent you!

 

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Does your audience really know you?

2017 is but a memory. As business owners and entrepreneurs, we are all in for 2018!

Understanding business trends and, better still, knowing which ones will have the most important impact on your business is critical. Sometimes it’s luck, sometimes it’s brilliance.

How Do You Network?

Even before we’ve gone into business, we’re taught about the importance of networking.  “Who you know is just as important as what you know,” you’ll hear. 

They’re right, too. 

Q1 is Right around the Corner

Grab the bull by the horns.

Put your shoulder to the wheel.

Keep your eyes on the prize.

Whatever cliché you might want to use, the bottom line is that it’ll soon be time to begin a brand new Q1 and you need to be ready to… well, jump in head first. Here are some steps you can take:

Is it Time to Take a Holiday Break?

If you listen to half the commercials on TV this time of year, you’ll be convinced that everyone wants to come home for the holidays. Maybe so, but it just might also be the perfect time for a much-needed getaway. Who knows? You might find Christmas lights look just as good on a Royal palm as they do on a Douglas fir. If you do get a chance to travel, here are four places to consider: