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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Infusionsoft got you down?

With the U.S. tax code changing and the small business climate in flux, you are probably looking for ways to conserve your working capital and increase your revenue. You’re not alone.

Some of our clients prefer to do their own Infusionsoft implementation instead of paying a consultant to do it all for them. If that’s you, you’re in luck!

Do You Have a Creative Spring Marketing Plan?

It’s been a long, cold winter. You’ve sat with an annoying chill right between your shoulder blades more times than you can count, and the heavy coat that seemed so fashionable at the beginning of the season now seems like a big weight you have to carry around. When you see the first crocus poking up through the snowy ground, you’re barely able to contain your excitement.

Weekly Featured Resource - FuseDesk

Weekly Featured Resource - FuseDesk

Featured Resource this week -



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - JoomFuse

Featured Resource this week -

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Over & over—automatically

Over & over—automatically

Ever wonder how to automate certain marketing to repeat over and over periodically to the same people? For example, consider a birthday card or email you want to send to clients every year, or the announcement of your semi-annual sale, or their annual anniversary as your client, or whatever you want to do on a repeatable basis to the same group of people.

Will You Be My Valentine?

Back in our school days we probably remember giving a valentine to that special someone and hoping they felt the same way about us. It might have had flowers and bows (or even snakes and snails), but it was given with love and all the sincerity in our young hearts. We were marketing ourselves even then, though we might not have known it at the time.

The Importance of Writing Down Your Quarterly Marketing Plan

You know your business inside and out, and you have a pretty good idea how to market it.  It’s your baby after all.  You know what the sales should look like and what your customers expect.  You also have a good picture of what the next few months should bring. You know where the marketing challenges are and where the greatest opportunities will come from.

If you haven’t already, now is the time to take all that great knowledge and write it down. There are several important reasons why:

Weekly Featured Resource - Sync2CRM

Featured Resource this week -

Start Syncing Infusionsoft with Facebook Custom Audiences in Seconds. Deliver Targeted, Money-Getting Ads, Every Time. Double or TRIPLE Your Earnings from every Infusionsoft email contact!


Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - Email Attacher

Featured Resource this week -

Automate Your Appointments Never Lose an Email!

Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Monetizing your ‘members’

Monetizing your ‘members’

If we are in business, we all have ‘members’. That can be defined in different ways: people who have logins to our membership site, people who belong to our loyalty program, regular customers who we know by sight, etc.

So how do you monetize them above and beyond any product you sell (or give) them normally? Either way, how do you monetize them after all they are already a member?

Make 15 Minutes a Day for Business Books

At some point in your professional career you’ve probably been told there’s a wealth of books out there that will help you achieve your goals. It might be inspiring stories of entrepreneurs who built their businesses from virtually nothing, or maybe tips on personal networking or ancient philosophical texts on leadership. If you’re a Star Trek fan, it might even be the Ferengi Rules of Acquisition. Knowledge can be found in the most unusual places.

How to Find Out the Truth about Your Emails

Do you remember back when our mailboxes were stuffed with holiday cards? A few of them might have been from dear old aunt Edna or your pen pal from Greece, but a lot of them were from people we barely knew. They might have been from the guy we bought a car from three years ago, or the manager of the hardware store wishing us Happy Birthday, Merry Christmas or greetings from whatever holiday was coming up. If you’re an entrepreneur trying to drum up business, you might have even sent a few of these cards yourself.

Weekly Featured Resource - Send Out Cards

Featured Resource this week - Send Out Cards

Send out cards sqWhether you are a dentist, salesperson or office worker, there has never been an easier way to send a genuine thank you, reminder or follow-up card. Greeting cards can be powerful business tools to help make sure your business clients and customers know just how important they are!

Here's an added bonus: To totally integrate your SendOutCards into marketing campaigns through your Infusionsoft or other CRM, check out Fix Your Funnel too! It's the glue between your SendOutCards and Infusionsoft.

  

Check out others who we recommend - solid vendors and products that could benefit your business today.