We tend to think of great promoters like the legendary promoter P.T. Barnum as special people. For all their faults, these individuals are incredible salesmen who can sell the wings off a fly. We also tend to think that because many of their businesses involved putting on a show, their marketing legerdemain isn’t necessary for our business. We’re computers programmers or accountants or cosmetologists at heart, not sales people.
on Thursday, 26 July 2018.
Posted in Business Strategy, Marketing Tips
Do you remember those essays you had to write in school? They might have been about George Washington crossing the Delaware, Harriet Tubman or maybe what we did for our summer vacation. We churned them out as best we could and dutifully turned them in, sometimes flexing our writing hand to keep it from cramping. Of course, we weren’t really writing them for ourselves or our classmates or our parents. No, the one thing all these essays had in common was that we were writing them for an audience of one: our teacher.
on Thursday, 19 July 2018.
Posted in Business Strategy
Can you think of a successful business? Most of us can rattle off at least a dozen in just a few seconds. Some of them are huge conglomerates with internationally recognized names like ‘Coke’ or ‘Xerox.’ Many of them are smaller names that still dominate their particular industry. Even in our hometown, there are bound to be multi-generational companies that are still standing strong.
on Thursday, 12 July 2018.
Posted in Business Strategy
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on Friday, 06 July 2018.
Posted in Business Strategy, Marketing Tips
No great invention springs out of thin air. Despite all the talk about spontaneous genius or claims that “it just came to me,” great innovations are almost always built on the backs of smaller ideas that came before. Most of the time, progress is evolutionary more often than revolutionary.
on Thursday, 28 June 2018.
Posted in Business Strategy
Everyone in marketing talks about the summer slump, and like it or not, summer marketing does present its share of challenges. The weather’s warm, there are tons of other things to do and people are thinking more about red-hot vacation deals than red-hot marketing campaigns. All is not lost however. Why not get things going with a summer flash sale?
on Thursday, 21 June 2018.
Posted in Business Strategy
If you’ve been reading our other articles, you know we talk a lot about the importance of content marketing. With the media world moving away from traditional (and often expensive) forms of advertising like television, and more towards 21st-century media like Twitter and Facebook and your website, content marketing has become more important than ever. It allows you to tell your story and the story of your company in a unique way. Who are you? Why should someone buy from you rather than the thousand other companies? Content marketing allows you to put a human face on your marketing and gives customers a reason to choose you.
on Thursday, 14 June 2018.
Posted in Business Strategy
