Posts, let’s see, there are fence posts, post a letter, post-it note, and perhaps other types of posts. But none of them are what we are talking about here. Here we are going to talk about an HTTP post. What the heck is that? [Geek alert]
“A little nonsense now and then is relished by the wisest men.”
~ Roald Dahl
You get up. You get dressed. Whether it’s downtown or just down the hall, you go into the ‘office’ and get ready to start your day. You spend most of it solving problems, both your own and everyone else’s. At the end of the day, you go home (or back down the hallway) to get some well-earned rest.
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What is your procedure when you get a lead? When you get a customer? To retain a customer? Any other time?
Look, followup is the most important thing that you can do.
If you’re a sports fan, you’ve probably seen some great athletes in your time. Whether they’re scoring a touchdown, dunking a basketball or hitting a grand slam, they’re marvels of grace, speed and power. What do many of these athletes have in common? Well, they rely on their natural gifts to overcome their opposition, and of course most of them have worked incredibly hard for their success.
It’s finally warm outside! The birds are chirping, the sun is shining and the grass is actually green instead of the funky shade of brown it’s been for the past eight months. You can be forgiven if you’re a lot more excited about getting back out on the golf course or planning your garden than you are about your marketing plan. After all, half your staff is planning to be out on vacation, and summer is presumably the slow season for many businesses anyway. And really, the only holiday worth mentioning during the whole stretch is the 4th of July.
Right?
“Freedom isn’t free.”
“Land of the free because of the brave.”
“Got Freedom?”
If you’re out grabbing your beer, hamburgers and charcoal in preparation for Memorial Day you’ve probably noticed some of these slogans. They appear on everything from beer cozies to T-shirts to flip-flops, and on a busy day you can see them in parking lots from Albuquerque to Zanesville. For the most part, we pass them on our way to buy and don’t give them any more thought than we might give an abandoned shopping cart.
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No great invention springs out of thin air. Despite all the talk about spontaneous genius or claims that “it just came to me,” great innovations are almost always built on the backs of smaller ideas that came before. Most of the time, progress is evolutionary more often than revolutionary.
Everyone in marketing talks about the summer slump, and like it or not, summer marketing does present its share of challenges. The weather’s warm, there are tons of other things to do and people are thinking more about red-hot vacation deals than red-hot marketing campaigns. All is not lost however. Why not get things going with a summer flash sale?
If you’ve been reading our other articles, you know we talk a lot about the importance of content marketing. With the media world moving away from traditional (and often expensive) forms of advertising like television, and more towards 21st-century media like Twitter and Facebook and your website, content marketing has become more important than ever. It allows you to tell your story and the story of your company in a unique way. Who are you? Why should someone buy from you rather than the thousand other companies? Content marketing allows you to put a human face on your marketing and gives customers a reason to choose you.
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