Recently a small business owner came to us with a lead conversion problem. She gets a solid stream of warm leads opting in for her lead magnet (free trial) but very few convert to her paid product. In fact, a minority of them actually engage with the trial. Sound familiar?
She has followup failure. Not that she doesn’t followup, she does, but clearly what she’s doing for followup is not working.
It’s hard to escape social media these days, especially when you have a business to promote. No matter where you go or who you talk to, you’re reminded how important it is. That couple a little ways down from you while you’re lounging on the beach? Yep, they’re online and they’re potential customers. Are you using all the tools at your disposal to reach them?
One of those relatively new tools is Facebook Live. You’ve heard of Facebook, of course, and you already know how important it can be to your social media efforts. You probably also know that just posting isn’t enough.
Featured Resource this week - Missinglettr
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API is another one of those TLAs (Three Letter Acronyms) that we have grown to hate and it does not stand for Apple Pie International. It actually stands for Application Program Interface and one pretty good definition is:
Application program interface (API) is a set of routines, protocols, and tools for building software applications. An API specifies how software components should interact.
Ok, so now you’ve got it right? No? The definition made it so much more clear, NOT.
The three-day extravaganza known as Memorial Day Weekend marks the official beginning of summer. If you have the time off, there are endless possibilities for enjoying it, and many of them cost far less than you think.
Fun on a budget? Yes, it’s possible. If you’re still wondering what to do, here are some ideas to help you to kick off the summer season:
Featured Resource this week - PureChat
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The terms brand and identity are often used interchangeably which causes confusion when businesses are trying to create relationships with their customers.
Your brand is what people see - colors, logos, tagline, etc. Your identity is who you are, at the heart of your business.
“Earn more than $100 dollars an hour working from home!”
Chances are you’ve seen at least one of these ads in your time, and you may have wondered what exactly it entailed. Working from home is the dream of many a cubicle dweller, not to mention more than a few of their bosses. Who wouldn’t want to say goodbye to rush hour traffic, snowy roads and crowded parking lots? But does the reality really live up to the hype?
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Video Marketing Engagement Platform
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One of our colleagues, a member of the Mastermind group we belong to, lives a very busy life, arguably busier than most. He’s a successful serial entrepreneur, most recently a Digital Marketing director for another agency, father of five, and reinventing himself after some health challenges. So when he recommended this productivity app, I listened.
It’s free, easy to use, and perfect for me. It’s called Pocket and it allows me to archive anything online that I want to read, watch, or listen to… later.
There are all sorts of offices. Some are neat and so organized they look like they should be on the cover of a magazine. Others look like the summer home of the Absent-Minded Professor. When it comes down to getting things done though, it doesn’t really matter how pretty or messy your office is. The keys are being able to quickly figure out what you need to get done today and being able to find what you need to make it happen.
Featured Resource this week - Swyft Mobile
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Be sure to tell Swyft we sent you!
Check out others who we recommend - solid vendors and products that could benefit your business today.
There’s a coffee lovers secret haven near us in the middle of a local suburban town. This shop is in the middle of an area where Starbucks and Dunkin’ Donut and Keurig abound. How they not only survive but thrive is all about personality. The personality of the location, the shop, the product, and the owners.
This little shop is a coffee roaster business set in a historic mill building next to a pictuesque pond and stream, across the street from a local farmer’s fields and farmstand. It’s charming inside and out. But their competition is fierce.
“Words are free. It’s how you use them that may cost you.” ~ KushandWizdom
As children, we may have heard another saying about stick and stones and words never hurting us. As we grow older, we quickly learn it isn’t true. We know the power of words, and since they hold such power, we need to choose ours carefully.
For a business leader, this sentiment is even more important. In business speak, we learn to use words concisely because… well, time is money.
Featured Resource this week - ScheduleOnce
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Check out others who we recommend - solid vendors and products that could benefit your business today.