If you’re in business, you’re in the marketing business. And you’ve been handed a gift worth $8.4 B (that’s billion!). In fact, this is a gift that repeats annually and has increased in value by 60% in the past 10 years. Run all the way to your bank with it!
Halloween is big business and there’s no reason you can’t cash in on some of it. Think about your audience and how to creatively engage them using Halloween to promote your business, your products, your services, your brand.
on Tuesday, 03 October 2017.
Posted in Insights
Summer is coming to an end, and your marketing calendar is about to get a lot busier. Starting with Labor Day and continuing on through the end of the year, there is a virtual cornucopia of great holidays. Is your marketing ready for the blitz?
Do you have the resources you need? Unless you have an exceptionally large marketing budget you can’t go after every holiday, or you’ll risk spreading your resources too thin. What about some of the new marketing holidays that have sprung up in recent years? Events like Small Business Saturday and Cyber Monday may not appear on a traditional calendar, but they may be extremely valuable to you.
on Thursday, 28 September 2017.
Posted in Business Strategy
Featured Resource this week - Copy Doodles
Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member. Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 22 September 2017.
Posted in Business Strategy, Marketing Tips
When our son calls, his daughter almost always wants to get on the phone, saying “Daddy, I want to see Grandmom and Granddad!” (make the call a FaceTime call) and once we are visible, odds are she will say “Can you read me a story?” She usually asks Kerry, I guess her storytelling is better than mine, at least in our granddaughter’s eyes.
What’s the point, other than a cute antidote about Eva? The point is that we identify with stories from the time we are very young… we’ve been reading stories to Eva since she was just a few months old. We relate to stories, we learn from stories, we start to better understand our world through stories. Stories help us see things that cold hard facts would not allow us to see.
on Tuesday, 19 September 2017.
Posted in Insights
One of the most fulfilling things you can do is share your knowledge and experience by mentoring someone who is passionate to learn what you know. Sharing what you know as a mentor can be just as powerful for you as it is for your mentee.
There are different scenarios for the mentor-mentee relationship. Sometimes mentors and mentees are actually employed at the same business, and the relationship may develop informally or by mandate. Other times, the relationship develops between two people who are not commonly employed and don’t work together in any way. On occasion, you’ll find a paid mentoring program such as our Infusionsoft Mentor Program. Often the relationship is initially pursued by the mentee when they have defined a need and know you have the skill and experience to help them meet that need.
on Tuesday, 12 September 2017.
Posted in Business Strategy
We all love our gadgets. From our classic kitchen appliances to the latest and greatest cell phone app, we’re surrounded by them. They’re great when they work. It’s when they don’t work that things begin to get complicated.
Technology giveth and sometimes technology taketh away it seems.
on Thursday, 07 September 2017.
Posted in Business Strategy
Featured Resource this week -
Change the RULES of Mobile Marketing.
Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 01 September 2017.
Posted in Business Strategy
It’s about a month until Q4. Do you have your marketing strategy ready to roll? Without a plan, you’ll flounder for one more quarter and be in exactly the same position at the start of Q1 as you are today.
We just created a simple checklist for you and your team to put some clarity and organization around your Q4 marketing, with an eye towards getting better results for you.
Get the checklist.
Here’s to a brilliant Q4!
on Tuesday, 29 August 2017.
Posted in Business Strategy