Featured Resource this week -
Change the RULES of Mobile Marketing.
Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.
Try Automated SMS for Only $1!
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I think that you know by now we are big, big into automating everything but the kitchen sink (hey, maybe we can automate that too… hmmm). Anyway, one thing that you can easily automate is sending out holiday cards, for any holiday or occasion you want.
On your way to the office, you notice a fellow in a flannel shirt hanging out at Starbucks, his tablet in hand. A block down you spot a middle-aged woman in a café staring keenly at the contents on her laptop. You pass a park and smile to yourself when you see a young couple kicking back in the grass with their headphones on. If only you had the day off like them.
In fact, those people are all hard at work. With real-time global communication and mobile everything, the ‘office’ has gotten a lot bigger these days. Instead of staring at dull walls and cubicles, you can get things done in an environment that relaxes you and helps you do your best work.
Featured Resource this week - Infusionsoft
The Sales & Marketing Software for Small Business.
Customer & Marketing management: Manage and automate all facets of your customer relationships. Infusionsoft revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Infusionsoft replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business.
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There are people whose sole focus is uncovering and watching important trends in business and I, for one, am grateful for their persistence.
In an excellent article I recently read by Ian Altman on Forbes, he outlines 10 trends that will drive success in 2017. Realistically, not all of them will be critical to your business or mine but they are worth looking at and considering what the impact might be on your business and business in general.
The title says it all! Sooner or later you will have a catastrophic failure of everything electronic. Your computer, your web server, your website, your smart phone, whatever. Trust me on this one! The only thing you can do is keep recent backups so you have some recourse when disaster happens.
Today, I want to focus on your website. First, don’t count on your web hosting company to keep backups for you. They may, or they may not, but it is really YOUR responsibility to have a recent backup of your site. And best yet, have one that you keep off site, say, on your computer.
“Everyone is not YOUR customer.” ~ Seth Godin
That little nugget of wisdom is worth writing down and then pinning up where you'll see it. It makes things so much easier when you discover who your ideal customers and clients are, because then you only have to market to them. Your marketing will become less generic and more personal when you know who it is you're “speaking to.”
You have to admit it—autumn is a great season. The weather's nice, the changing colors of the leaves are mesmerizing, and your inner child is nudging you to look at back-to-school supplies and Halloween costumes because there might be something “cool.”
Try to muster up that childlike enthusiasm for your fall marketing plan! Take advantage of all that the season has to offer, and it should be a breeze:
The antique shop on the corner is really neat. You go through the door, and on your left there’s a 1910 Victrola, beautifully preserved. Overhead are some ladies’ hats and clothing from local merchants, proudly handmade. Everything in the store calls you back to a simpler time when craftsmanship counted and automated machines weren’t stamping out cheap, shoddy products by the millions.
While the stroll back through time might be fun, don’t let that yearning for yesteryear fool you into thinking automation and quality can’t go hand in hand. Automation frees up time, money and resources so you can concentrate on your business. It means one less hat you have to wear during the course of a busy day.
Featured Resource this week -
Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.
We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.
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If you work within the current craze of open office space, or even in a home office or on the beach, you know what it’s like to try to focus when there’s activity and distraction surrounding you.
Kerry and I have separate adjacent offices but they’re not hermetically sealed so sound travels and it’s easy to get distracted. When you’re trying to do creative work or focus for productivity, it can be downright annoying when the noise around you breaks your concentration and you have to start again.
In a recent blog post, we talked about how to identify your ideal client and what to say to them. Now that you know who they are, let’s move on to the science of choosing the right media to convey your message.
You have a good idea of your ideal client’s age, gender, education levels and their income. You know what they like and what they don’t. When you sit down on the couch, you can practically imagine having a conversation with them.
You already know trying to market to everyone spreads your resources too thin and results in your message being lost in a sea of similar looking ones.
You’re looking for that ideal client, the perfect fit for your product or service. Have you found them?
If you have, good for you! (If you don’t know who your ideal client is or how to figure it out, give us a call or contact us online for help.)
Featured Resource this week - 
Automagically Email Your Infusionsoft Contacts When You Update Your Blog or Feed
With FeedBolt, simply enter your blog URL, select an Infusionsoft Tag, and choose your template. FeedBolt takes care of the rest.
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One of our clients is a staunch supporter of marketing automation. They manage all their lead acquisition, followup, and client nurture using email automation. And they are consistent and successful with it. That’s all they need, right?
Wrong.