What tasks do you do repeatedly, day after day after day? What tasks fall through the cracks in your lead or sales or followup or work process?
These are the things to automate. You’ll save your sanity by leveraging your time and energy. Automating the routine tasks you do, or forget to do, adds consistency and efficiency to your business.
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If you’ve been in business for any length of time, you and your company have developed some specialized expertise in your chosen business area. Some of it is likely proprietary but much of it you have no problem sharing. Or at least you should have no problem sharing as it can be a great way to get new clients/customers/patients and keep existing ones.
An often overlooked way to share that information is through a membership website. Sure, you need to have some information on the public side of your website, but you can keep the real juicy gems for those who sign-up as members.
The world is full of smart people. Maybe it’s your neighbor across the way who can speak five languages without batting an eye, or your cousin who likes to remind you about her perfect SAT score. Go to the Guinness Book of World Records, and you can read about other geniuses like Stephen Hawking, who solve cosmological puzzles that would melt the minds of lesser beings.
Anyone who handles customer service in their business understands that feeling when the customer or prospect asks the same question again… and again. You paste a smile on your face and be careful what you type when you respond with the same answer again… and again.
In all fairness, sometimes it’s the same question but a different person asking it. But the frustration is the same when you have to answer the same question over and over.
Everyone needs a helping hand. Look around the world, the country or even your own community and you can find plenty of worthy causes to support. The problem is your resources are limited, so you have to pick and choose. To complicate matters, some of these ‘charities’ will help the people or issues they say they will, while others will just help themselves.
How do you tell the difference? The first place to stop may be the Internet. Here are 3 of the top charity online vetting services:
The answer is not obvious. A better question might be “Should I Change Hosting Providers?” The answer to that question is ‘maybe’.
You likely spent a chunk of change on your website and a reasonable amount more on other marketing driving prospects and clients to your website. In addition, you may have read my articles on why everyone needs a membership site and set one up on your site. Or maybe worst of all, you do eCommerce on your site and it’s not protected.
“Smile. It confuses people.” ~ The Joker
It’s almost April Fools’ Day, and no, you don’t have to be an infamous super criminal to take your penchant for pernicious pranks to new heights this April 1st.
You may have already planned a hundred ways to prank a pal, confuse a co-worker or flummox a friend, but have you stopped to wonder how all this April foolery got started in the first place?
And why April Fools’ anyway?
I listened to the webinar on making your Joomla site speedy. I knew most of what was presented, but did learn a couple of interesting things. I'll outline them here in case you, like me, have holes in your optimization knowledge.
You know you should work out. Right?
We’ve all read the statistics about how it can make us more productive. You know it can help you be healthier and happier. You also know there’s another deadline coming up, you have a bunch of client meetings, and there isn’t a smidgeon of white space to be found anywhere on your schedule.
I’ve discovered it’s actually surprisingly easy to add some fitness routines to your day during those ‘stolen moments’ that almost every day has in there somewhere. Here are a half dozen that sound pretty cool to test out:
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Of all the things you do to power a small business, going over the books probably isn’t the sexiest. For many people, it’s a necessary evil at best. While Excel spreadsheets and Quickbooks tables usually don’t inspire our passion to new heights, there is no reason to put off the job. The sooner you get done, the faster you can move on to the more fun aspects of running a business.
To speed the process along, here are 3 accounting habits you should adopt:
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When you’re planning out your mid-year marketing, it’s important to remember summer will be back even though it might not feel like it at the moment. More importantly, it’s a chance to remind your customers of it, too. Winter is a harsh time when customers aren’t inclined to open their wallet. Summer brings good memories of sun and fun, and when people are feeling relaxed and comfortable, they’re a lot more inclined to make purchases.
It’s that mindset you want to get them into with your marketing. To do this, look for ways to incorporate summer themes into your marketing.
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