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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Happy Easter! How will you celebrate?

Happy Easter! How will you celebrate?

Easter is celebrated in various ways in the United States, combining cultural and religious traditions. It is a significant and holy celebration in Christianity, commemorating the resurrection of Christ. While Christians mainly celebrate Easter in church, it has become a widely celebrated holiday by people of all faiths in America, taking on a more secular tone.

This holiday takes place on the first Sunday following the first full moon of spring, which can happen anywhere from late March to mid-April. In 2024, Easter will be observed on Sunday, March 31.

Marketing Tactics for Tax Day

Marketing Tactics for Tax Day

As a US taxpayer, the deadline for filing tax returns on April 15th can be stressful as it involves weeks of documentation and number-crunching. The wait for a tax refund after filing begins with 75% of Americans expecting to receive an average refund of $3,000.

Consumers often spend this annual "bonus" on various goods and services they love. As a result, retailers and other businesses should take advantage of the days leading up to and following Tax Day to advertise and engage with their target audience.

How to Get More Done in Less Time

How to Get More Done in Less Time

Dedicating time to specific tasks, completing them successfully, and ending the workday with high-quality output is a good measure of productivity. But isn't it better when you get things done sooner?

Parkinson's Law suggests that if you have a lot of time to complete a task, you will likely take that entire time to do it. Even if the task should only take a short amount of time, your mind might perceive it as more difficult and complex.

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Tracking your Valentine’s Day Marketing

Tracking your Valentine’s Day Marketing

Valentine's Day is often associated with expressing love, passion, and commitment to your partner. Despite the challenges posed by inflation, consumers are still spending generously on Valentine's Day.

According to data from Prosper Insights & Analytics and the National Retail Federation, this year's Valentine's Day spending is expected to be among the highest on record. With consumers eager to spend on friends and family this year, retailers should be prepared to offer memorable gifts at affordable prices.

Wicked Reports

Wicked Reports

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Powerful multi-touch marketing attribution software that gives you clear, actionable data tied to all marketing efforts. See where your best customers came from and find more. 

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The Power of Positivity

The Power of Positivity

Many people tend to accept things in their lives that don't bring them happiness. Instead of focusing on the positive aspects of these areas and making specific changes to improve them even further, they prefer to complain about how everything is terrible. Such people may realize they must lower their expectations to fit their circumstances.

It's All About Positive Thinking

Positive thinking is not about avoiding difficult situations. It is about embracing challenges, believing in the best of others, and maintaining a positive outlook about yourself and your abilities. Positive thinking does not mean ignoring the harsh realities of life. Instead, it involves facing life's obstacles with a positive attitude.

Winter fun

Winter fun

The leaves have mostly fallen from the trees and the birds have flown south, signs that winter is approaching. Instead of just waiting for the snow to melt and the beach weather to return, it's better to make a winter bucket list full of enjoyable cold-weather activities. Put on your snow boots, wear some gloves, and take advantage of the change in season.

Are you brave enough to go outside and endure the cold? Here are some ideas for you!

FixYourFunnel Text Messaging

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OnceHub

Once Hub

OnceHub

Make more connections with an integrated scheduling platform

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Handling Support for Your Business

Handling Support for Your Business

Do you use a support ticketing system for your prospects and clients? It’s an efficient way to track issues and control communication.

In today's world, people have high expectations when it comes to customer service. They desire personalized attention, the ability to reach out through multiple channels, and smooth and efficient interactions without repeating themselves. A support ticketing system is a solution that can provide all of these benefits.

Tips to Declutter your Home

Tips to Declutter your Home

It's essential to declutter on a regular basis, but some of us may need more time to justify and straighten out our overstuffed rooms, disorganized drawers, and crowded nooks. So, what is the best way to get started?

Home Decluttering: How to Get Rid of Clutter

The idea of reducing our belongings often leads to feelings of being overwhelmed, uneasy, and hopeless. But decluttering your home and life does not have to be as challenging as it may seem.

Valentine's Day - How will you celebrate?

Valentine's Day - How will you celebrate?

Valentine's Day is a widely celebrated occasion across the world, where people express their love and affection for those close to them. There are several ways in which couples can communicate their feelings on this special day. Some choose to propose or get married, while others prefer to take their significant other out for a romantic dinner at a restaurant. If you are running out of ideas on what to do on Valentine's Day, we have some suggestions that might inspire you.

Using Valentine’s Day in your Marketing

Using Valentine’s Day in your Marketing

Valentine's Day is a massive opportunity for marketers. Whether romantic, platonic, familial, or commercial relationships, the holiday is about celebrating love. There's plenty of love to go around, and the right marketing techniques can help spread some of that love to your company.

With an estimated $25.9 billion in spending in the US alone this year, taking advantage of this romantic ecommerce holiday can help grow your brand. It is crucial to engage and connect with your audience in unique and enjoyable ways through appropriate Valentine's Day promotions. Here are some marketing ideas that might work for you!

Take Time to Work ON Your Business

Take Time to Work ON Your Business

It's a common misconception that people start their own businesses to work less. Most business owners work tirelessly, often working more than 60 hours a week.

Entrepreneurs are always thinking about their businesses; they are never truly idle. While we can appreciate and admire the hard work, it begs the question - is this really how many hours we should be working? Is there a correct number of hours you should work on your business each week?