Communication is something we do so instinctively that we often take it for granted. We shouldn’t. One of the keys to being successful in business is not only communicating, but communicating effectively. That’s doubly true when it comes to your employees. You’ll find all sorts of books and articles on what to say to them, but just as important is what you DON’T say.
Featured Resource this week -
Change the RULES of Mobile Marketing.
Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.
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Featured Resource this week -
Change the RULES of Mobile Marketing.
Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.
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If you thought direct mail was dead, think again. It is still a powerful marketing tool, especially when paired with an email campaign, and can help you gain more valuable customers. So, in this week’s installment of our 6-Part List-Building Series, we put together five tips for using direct mail to build your email list:
Many people say seven is a lucky number. There were seven wonders of the ancient world and there are seven rows on the periodic table. Even ladybugs have gotten into the act with seven spots on their backs. Seven is also a great number when it comes to communication, which is the focus of our series for July (the seventh month, by the way). To kick things off, we’ll take a look at your employees, more specifically, how to keep them happy.
Look around the Internet and you’re sure to find plenty of tips on how to master social media. There’s a good reason. Many entrepreneurs have used social media to launch incredibly successful business careers in ways that wouldn’t have been possible a generation ago. Yet, this new media is also a fickle critter that can turn on you if you’re not careful. In the last of our series on social media, we’ll turn our attention to what NOT to do when it comes to using this powerful tool.
You really can’t talk about social media without talking about Facebook. Sure, many people think tweeting is more hip and LinkedIn might seem more professional, but outside of email no platform can beat Facebook for sheer accessibility. There are tons of people who firmly believe that tweeting is best left for the birds, but they won’t go far without their trusty Facebook feed. Before you rush out to make use of this powerful tool, here are 6 things to understand about it:
Love it or hate it, social media is here to stay. It can be an unruly beast at times, but if you want to be successful in business, it’s a beast you must learn how to tame. Should you invest in a bullwhip and a sturdy chair like the lion tamers of old? No, this is the twenty-first century. Instead here are six ways you can soothe the savage beast and maybe save your furniture.
In the last installment of our 6-Part List Building Series, we’re going to explain how you can use other people’s lists to build your own. And no, this does not mean buying email lists… that’s always a bad idea! However, collaborating with other businesses to promote each other, a technique known as co-marketing, is a great way to gain subscribers.
PRO tip: Always, yes ALWAYS, have a call-to-action so ‘other people’s customers’ can opt-in on YOUR list for something free or paid. That’s the secret to using other people’s lists to grow your own.
So here are five ways to collaborate with another business and use their list to build your own:
Effective leaders come in all shapes and sizes. There are loud, bold leaders who make headlines seemingly on a daily basis and there are quiet leaders who are content to let others bask in the limelight. Despite their differences in approach, one thing many of these effective leaders have in common is a set of behaviors that help them achieve success and then sustain it no matter what path they walk. Here are 7 of those behaviors:
Do you want to be more productive? Sure, who wouldn’t? It’s not just a nice goal either. It’s a matter of survival. Like many small businesses owners, you don’t have the luxury of unlimited resources, so you have to maximize what assets you do have if you want to stay competitive.
You have to be willing to put in the work, of course. Boosts in productivity don’t come without a little sweat. But you have to work smarter, not just harder. Here are 7 ways to get more for your efforts.
Featured Resource this week -
Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.
We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.
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Featured Resource this week - Infusionsoft
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Speaking engagements are a great way to promote yourself amongst industry peers and to your audience. So, in this week’s installment of our 6-Part List-Building Series, we will provide you with four easy steps you can take to build your email list using speaking engagements.
Featured Resource this week -
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