Effective business planning takes time, often months, to develop. It involves defining key assumptions, setting strategic priorities, and finalizing budgets, territories, and quotas before presenting the plan to your team. Balancing these efforts with the demands of the current year can be challenging, especially if performance isn’t aligning with expectations.

Maybe you’ve already begun planning with a system you set up earlier this year that’s proving effective. Or perhaps you’re just getting started, gathering ideas and refining your approach. Here are some things that go into an effective planning.

Fall is here—the season of rustling leaves, cozy sweaters, and endless opportunities for creative play with little ones. With its vibrant colors and natural textures, autumn provides the perfect backdrop for enjoyable, low-cost activities that spark curiosity and learning.

If you’re looking for something beyond Halloween costumes, we’ve got plenty of ideas for you!

Halloween, celebrated each year on October 31, is a festive night filled with costumes, candy, and community fun. Best known for trick-or-treating, creative costumes, and spooky traditions, it brings people of all ages together. But have you ever wondered where Halloween comes from and what it really represents?

The Story Behind Halloween

Halloween traces its roots back more than 2,000 years to the ancient Celtic festival of Samhain, which marked the end of the harvest and the start of winter. The Celts believed that on the night of October 31, the boundary between the living and the dead grew thin, allowing spirits to wander the earth. To protect themselves, people lit bonfires and wore costumes to ward off these wandering souls.

Christmas marketing isn't just a strategy; it’s essential for boosting sales and fostering deeper connections with your customers. To fully unlock your revenue potential during this magical time of year, it’s crucial to craft a thoughtful and creative holiday marketing campaign. Embrace the spirit of the season, and watch your business thrive!

Festive Marketing Strategies to Increase Holiday Revenue

Effective Christmas marketing requires early planning, innovative ideas, and strategies that resonate with the festive spirit and the customer mindset during the season. With this in mind, we have compiled the best Christmas marketing strategies to help you maximize sales during this holiday period:

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There’s a saying: “You can’t pour from an empty cup.” In other words, you can’t give your best to others when you’re running on empty. Yet, every year, more than half of Americans leave their paid vacation days unused - missing out on one of the most powerful ways to recharge.

Why Taking a Vacation is Essential for Recharging

Vacations may feel like a luxury, but they’re essential. More than just a break from routine, they’re an opportunity to truly refill your cup—helping you return refreshed, more productive, and better equipped to handle life’s demands.

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September 11, 2001, was a day of unimaginable tragedy and horror that deeply shook the American people. It marked a turning point in the nation's history, shattering our sense of security. Yet, amid the devastation, it also stirred something deeply human within us—a powerful drive to unite, to support one another, and to ensure that we never forget.

The anniversary of 9/11 can be honored in your community and nationwide through service, remembrance activities, or events that pay tribute to the lives lost and the heroes who responded.

FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

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As a Positive Intelligence^TM (PQ) coach serving small business owners struggling with stress and overwhelm, I know that sustainable transformation often emerges not from new information alone, but from the ability to reframe challenges as powerful opportunities. That’s why the concept of the “Three Gifts”—Knowledge, Power, Inspiration—can be such a game-changer for both you and your staff. By practicing these gifts, you can harness every adversity in service of your professional and personal growth.

Autumn is a beautiful season, with vibrant leaves shining in the sunlight. The cool, crisp air makes it perfect for outdoor walks, allowing you to enjoy the scenery while reaping unexpected health benefits.

One of the most captivating aspects of fall is the stunning transformation of colors—from lively greens to warm golden tones. Autumn practically bursts with beauty, and walking through it can deepen your appreciation of nature while giving you a chance to slow down and truly notice your surroundings.

I’m excited to share that I was recently interviewed for Jeremy Shapiro’s “Your Business Growth Playbook” podcast, where we explored the real-world challenges and breakthroughs from my 30+ year entrepreneurial journey. Before the episode airs, I want to shine a spotlight on Jeremy’s soon-to-be-released book—a fantastic resource that I reviewed in advance and highly recommend for business owners seeking practical, powerful growth insights.

If you’re ready to pivot, adapt, and take your business to the next level, check out Jeremy’s new book here: Your Business Growth Playbook.

Have you faced any recent turning points or plateaus in your own business? I’d love to hear what’s on your mind as you continue your journey.

Let's chat! You can reach me directly at 508-393-7726 or by email aThis email address is being protected from spambots. You need JavaScript enabled to view it..

When someone inflicts pain on you, clinging to anger or resentment may feel not only warranted but also oddly reassuring. Harboring a grudge might appear to be a means of regaining control or shielding yourself from additional hurt.

Nevertheless, researchers in psychology have discovered that genuine, deliberate forgiveness—when engaged with carefully—can provide significant advantages.

AI is transforming the way we approach marketing, and ChatGPT has become a valuable tool for marketers today. It helps in creating content, analyzing data, and enhancing workflows, all of which save time and boost productivity, leading to impressive results. You don’t need to be a tech expert to use it.

Developed by OpenAI, ChatGPT is an advanced AI language model that understands and generates human-like text in response to user input. It can answer questions, generate ideas, and produce clear, context-aware content within seconds. For marketers, this means you can save valuable time while still producing high-quality, brand-consistent content.