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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Weekly Featured Resource - Missinglettr

Featured Resource this week - Missinglettr

Missinglettr

Publishing new blog posts but not getting the attention and traffic you need?

Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year. Leaving you to focus on writing your next blog post.

 

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Taking Advantage of the Holidays

The holidays are approaching and although it can be difficult for entrepreneurs to unplug and unwind, it’s vital for your health and the success of your business. So, plan out your vacations now and then reap the benefits of some time off:

Volunteer on Thanksgiving Day

There are some great traditions on Thanksgiving, like turkey and dressing, the Dallas Cowboys and the Macy’s Thanksgiving parade to name just a few. Along with these traditions, Thanksgiving is a day for giving thanks. It says so right in the name. We give thanks for all the blessings we’ve received during the years. We’re grateful to be warm and dry and to have great people to share those blessings with.

Crank Up Your Marketing for the Holiday Season

Ah, the holidays! It’s a great time of year with lots of color and cheer. It’s also a great time to turn your marketing up to 11. There are plenty of good reasons. The marketing is easier since you already have a theme and even a color scheme to work around. People are in the mood to spend money, and they’re more likely to be out and about now than during the cold winter months after the new year begins. There’s joy in the air, and it’s no time to be Ebenezer Scrooge with your marketing.

Weekly Featured Resource - Secure Website Hosting

Featured Resource this week - Zacaw Website Hosting

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Multiple layers of hacker protection including web firewalls and VPN insulate your company’s valuable data and reputation from cybercrime. Look no further for an extremely secure and highly scalable hosting platform that’s backed by our personal support.


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Weekly Featured Resource - Wicked Reports

Featured Resource this week - Wicked Reports

WARNING: Half Your Marketing Is Wasted.  Do You Know Which Half?  We Do.

We automatically pull data from your ad networks. We then apply over 10,000 lines of database logic to track sales revenue to specific clicks, ads, audiences, campaigns and emails (we’re the only ones who do this!).

We then translate all this data into easy to use marketing reports so you can make data-driven decisions about your business and make more money!


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Instagram vs. Pinterest for Your Business

Instagram vs. Pinterest for Your Business

Social media is an invaluable marketing tool for your business because it allows you to reach out to, and interact with customers, gain exposure, push traffic to your website and discover market trends. Most business owners realize that they need to be on social media, but a lot of them don’t know which platforms to focus their energy on.

How to Network Effectively

By now, you’ve probably gotten the idea that having the right contacts in place can really help your small business take off. Getting those contacts is easier said than done, however. It takes time, finesse and more than a little skill to successfully turn a casual meeting into an in-depth conversation and ultimately into a business opportunity. There’s a difference between effective networking and trying awkwardly to make small talk with important people while hoping they don’t notice that mustard stain you picked up during lunch.

Happy Thanksgiving!

Gotta love Thanksgiving! Where else in the world would cranberry sauce that’s perfectly shaped like the can it came from combine with a deep-fried turkey to complete a holiday tradition? Then there’s family. Some of them you’ve been around all your life, others are flying in from Timbuktu, Walla Walla, Washington and other exotic locales. Like your immediate family, they’re a colorful cast of characters. Add in some great football, some strategic naps between helpings and you have all the makings of a great day.

Weekly Featured Resource - Swyft Mobile

Featured Resource this week - Swyft Mobile

SwyftMobile

Swyft Technology provides small and mid-market organizations with a robust suite of inexpensive, cloud-based software solutions. Swyft clients benefit from increased sales and revenues that come from the automated efficiencies and increased user productivity provided by the Swyft CRM solution.

Be sure to tell Swyft we sent you!

 

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Weekly Featured Resource - XtendIn

Featured Resource this week - XtendIn

We LOVE this! XtendIn is a Google Chrome Web Browser Extension that extends ActiveCampaign / Infusionsoft / Xero Web Application Interfaces with a variety of features. (Get a 90-Day Free Trial, then inexpensive subscription - worth every penny!)


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New Social Media Platforms You’ve Never Heard Of

When you hear the term “social media,” you probably think of all the big names—Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat, and maybe even Pinterest. But did you know that there are actually hundreds of social media platforms available to you?

Most of them probably won’t become big names like the ones listed above, however, if your job requires you to specialize in social media, audience growth, online engagement, or any type of marketing, really—or if your company’s audience includes Millennials and Gen-Zs, then you should probably keep tabs on what is out there.

Thank You, Veterans

Thanksgiving gets a lot of hype in November, and for good reason. It’s a uniquely American Holiday that’s become an indelible part of our culture. Great as it is, Thanksgiving isn’t the only holiday in the month. November the 11th is Veterans Day. For many of us it’s an afterthought, a chance for a three-day weekend, an opportunity to get ahead of the Christmas shopping rush by attending a cool Veterans Day sale. However, without the sacrifice of our veterans there might not even be a Turkey Day to celebrate, or a Christmas list to fill.

What Not to Do When Networking

First impressions are hard. According to research, people will make up their mind positively or negatively about someone within seconds of meeting them. And research shows that once a bad impression is made, it’s hard to shake. You need to dress the part, say the right things and do the right things while avoiding critical networking mistakes. You may only get one shot at it, so you have to make it count.

That’s right. No pressure or anything.

Weekly Featured Resource - PureChat

Weekly Featured Resource - PureChat

Featured Resource this week - PureChat

The Best-Selling Live Chat Software for Small Business

Live chat and visitor tracking software has never been easier.

Close More Saleswith simple live chat software

  • Provide instant answers on your website and see visitor history.
  • See who’s on your website in real-time and start a conversation.
  • See chat metrics over time and track customer satisfaction.
  • Record every conversation and share them with your team.

 

 

Check out others who we recommend - solid vendors and products that could benefit your business today.