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You glance down the track a final time and head back to your mark. It’s a perfect morning. You can hear the crowd eagerly waiting for the race to begin. You do a brief stretch to make sure your calves and hamstrings haven’t tightened up and then settle in behind your mark. To your left and right, your competitors are crouched beside you. Their eyes are fixed forward, their faces taut with concentration
They’re ready. Are you?
Philip Van Doren Stern’s story The Greatest Gift starts simply enough: “The little town straggling up the hill was bright with colored Christmas lights. But George Pratt did not see them.” The holidays were anything but merry for Pratt. As far as he could tell, the town he lived in seemed to have little use for him, and neither did anyone else. Even the army, desperate for men to fill the ranks during World War II, had rejected him.
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Do you struggle every week or month to generate valuable content for your prospects or customers?
What to write about… how much and how often… how to give without giving away the farm… how to monetize the effort…
In fact, the strategy for writing content is, or should be, closely aligned with how you run your business. It’s not about throwing spaghetti at the wall to see what sticks, or it shouldn’t be.
The holiday season is rolling on, continuing its determined march towards 2018. Stores everywhere are getting rid of the brown, yellow and orange decorations of fall to pave the way for the new season of red, green and gold, and yes… that is the sound of the first Christmas songs hitting the airwaves.
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Grab the bull by the horns.
Put your shoulder to the wheel.
Keep your eyes on the prize.
Whatever cliché you might want to use, the bottom line is that it’ll soon be time to begin a brand new Q1 and you need to be ready to… well, jump in head first. Here are some steps you can take:
If you listen to half the commercials on TV this time of year, you’ll be convinced that everyone wants to come home for the holidays. Maybe so, but it just might also be the perfect time for a much-needed getaway. Who knows? You might find Christmas lights look just as good on a Royal palm as they do on a Douglas fir. If you do get a chance to travel, here are four places to consider:
When we think of the holidays, we often find ourselves reminiscing on the past, while the only future we consider is that “there are ‘X’ number of shopping days till Christmas”. But according to many scientists, our Christmases Yet-to-Come promise some amazing new wonders. Let’s look at the predictions that could be coming true in the next ten years:
The fawning admirers.
The paparazzi.
The endless string of parties.
It’s just another day in the life of an aspiring celebrity. The problem is you’re not an aspiring celebrity, but that endless string of parties is all too real. Some of them you’re looking forward to. Others… well, you’ll need to at least make an appearance if nothing else.
Hawaii is a beautiful place to visit. It has spectacular beaches, awesome vistas found nowhere else in the world and, of course, some of planet Earth’s most perfect weather. While you’re there, you might choose to stay on the island of Oahu, home to the capital city of Honolulu. A little way west you’ll find the Pearl Harbor National Monument. It’s a serene place these days. You can tour the wreckage of the U.S.S. Arizona or quietly stroll through the grounds. Looking up at the peaceful blue sky and the palm trees gently swaying in the tropical breeze, it’s hard to image this place was once a scene of fiery destruction and death.
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You bet they are. It’s the holiday season, after all.
Local and online retailers have been very busy boosting buying morale this season and, as a small business owner or entrepreneur, you can ride their coattails.
Take a few minutes to think about what you offer that your clients/customers/patients or prospects would ‘click to buy’ or take a trip to your location to purchase.